Overview
"Like the ocean, the marketplace constantly changes and today's cresting?reward?becomes tomorrow's crashing?risk. Even the best surfers fall, but they learn from their wipeouts and paddle back out again, knowing that with big waves come big opportunities. Innovation expert Louis Patler explores why 8 out of 10 business ventures fail and offers lessons learned from elite athletes that apply to business.?Before you venture out, take some advice from unlikely experts: Big Wave surfers who ride waves the size of a five-story office building using only a 9-foot piece of styrofoam. Like successful entrepreneurs, they must rely on preparation, planning, patience, and passion--and they relish a challenge. Packed with stories of innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 Surfer's Rules that will guide entrepreneurs and innovators including: Learn to swim--the basics set the stage for everything Get wet--you can't succeed if you stick to the shore Always look ""outside""--watch for what's coming or you may miss a better opportunity Commit, charge, shred--you have to go all out to be all in Never turn your back on the ocean--always stay in touch with the marketplace and the customer Stay stoked--desire drives success Discover the do’s and don’ts for innovators and entrepreneurs that will lead you to success."
Full Product Details
Author: Louis Patler ,
Shaun Tomson
Publisher: HarperCollins Focus
Imprint: Amacom
Edition: Special ed.
Dimensions:
Width: 16.10cm
, Height: 2.10cm
, Length: 23.60cm
Weight: 0.403kg
ISBN: 9780814437230
ISBN 10: 0814437230
Pages: 192
Publication Date: 07 July 2016
Audience:
General/trade
,
General
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
".."".great stories, a fun read, and directly translatable to real life and real business challenges."" --Blue Heron Journal .."".the characteristics successful surfers and entrepreneurs share... prove to be surprisingly powerful teaching tools that stick in the mind."" --Success Magazine ""[Patler's] 10 rules of starting a business based on rules of the water make good common sense--and are easy to understand."" --Booklist"
[Patler's] 10 rules of starting a business based on rules of the water make good common sense--and are easy to understand. -- Booklist
Author Information
LOUIS PATLER is a longtime surfing enthusiast and President of The B.I.T. Group, a strategic consulting and training company whose clients include Dell, Safeway, Wells Fargo, BAE Systems, and GAP. A New York Times bestselling author, two of his previous books were included on Steve Jobs' recommended reading list.
