Overview

With the popularity of YouTube, Facebook, Vimeo, MySpaceTV, and other video services, musicians are using the video format more than ever. In fact, making a video and getting it seen is a vitally important part of marketing your music or band. This book will help you learn how to produce a high-quality, high-production value, low-budget music video and let the world know about it through the Internet. First, the book offers suggestions for choosing and recording a song appropriate for video. Then you'll learn the basics of filming the video, post-production editing, music synchronization, and video formats optimized for online video. Finally, you'll learn to upload the video to popular online music and social networking sites and how to drive traffic to your new video masterpiece. Throughout the book, you will familiarize yourself with more than just the techniques involved ' you will gain knowledge of the strategy behind those techniques. You will not only become a better-prepared creative director of your project, but a savvier marketer ' one who knows old-school PR tactics as well as the latest, cutting-edge new school techniques for presenting yourself in the best possible light. This is more than a book about how to make a music video ' it's a guide to marketing your music in the 21st century.

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9781598639971

Table of Contents

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Introduction. Chapter 1: Three Easy Pieces (an overview). Chapter 2: The Music. Chapter 3: The Video. Chapter 4: Posting Your Masterpiece on the Internet. Chapter 5: Resources.

Author Information

Robert Safir is a Los Angeles-based composer, producer, recording engineer, author, and marketing consultant. He has scored for film, television, promos, advertising, and more. A recent promo score, for the NBC series Who Do You Think You Are?, was a Hollywood Music in Media Awards winner for Original Score, TV Promo. He also received an award from the Hollywood Reporter/Billboard Film and TV Music Conference for Best Music Trailer in the Video Games Category for the game Saints & Sinners. Robert's music for reality television shows includes Dance War, American Idol, Cheer, and many others. Robert also founded Track Record Studios in Los Angeles, where he produced tracks for The Association, Canned Heat, and Chad Stuart, and he engineered for Brian Wilson and Fleetwood Mac. He is the author of Make Your Music Video and Put It Online (Course Technology PTR) and has written for Keyboard, Mix, Songwriter, Cue, The Hollywood Reporter, and The Score. Robert's marketing expertise has been used by companies such as Microsoft, Avid (Digidesign), E-MU Systems, Akai, JBL Professional, Aureal, and Cisco Systems.

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