Overview

To build a sustainable career in today’s music industry, you need more than talent and passion – you need a plan. Make Music Your Business is a clear, no-nonsense roadmap for artists and music professionals who want to break through, stand out and achieve lasting success. In a world of uncertainty and shifting algorithms, this book helps you stay grounded and define your own terms of success. Packed with practical strategies for self-care, mindfulness and resilience, it will equip you to face pressure and setbacks with confidence. Learn to: Master proven techniques to thrive in the digital music landscape, from crafting a compelling online presence to making sense of streaming data Build authentic industry relationships through networking, collaboration and strategic partnerships, while staying true to your artistic vision Harness the power of authenticity to break through and create a career that reflects who you truly are Embrace change, spot opportunities and turn challenges into growth

Full Product Details

9781781339435

Table of Contents

Reviews

 ‘Forget the fairy tales. Ben Hughes, an exceptional talent, delivers the unvarnished truth about building a sustainable music career. This book is the pragmatic, battle-tested guide the industry desperately needs, written by someone who walks the walk.’ — Bernie Hollywood OBE JP, global charity chair and governance architect ‘I wish I had access to this kind of information when I was starting out in the industry. From a scan through Ben’s book, I could have easily picked up points that are only obvious to me now after twenty years in the game.’ — Dan Dare, artist, songwriter and producer ‘Whether you’re just starting out or a fully fledged member of this brutal, beautiful industry, this is a must-read. Every musical education establishment should have this book available on their shelves for all students to pour over. Ben manages to explain every element of the industry with full candour yet no bitterness, glowing over its high points and making clear the pitfalls, while heralding the golden moments. I wish I’d had this book when I was eighteen.’ — Lorna Blackwood, vocal coach ‘Brilliant – this book is honest, frank and full of advice that every new starter needs to know!’ — Gyasi Sheppy, television presenter, Ceebeebies! ‘Everyone who is in music or wants to be in music should read this book. It not only applies to the music industry but has some top tips for life – all-round solid advice.’ — Sam Handley, sales development lead, MM Band Services ‘A great read. This book presents everything in a highly readable, systematic approach to the development of the craft and gives you a broad perspective on other considerations needed to progress.’ — Simon Duffy, artist manager, Tri-Tone ‘Ben writes this book with the same care that he shows in person: protective, empathetic and always urging young musicians to find success on their own terms.’ — Jacq Burns, literary agent 

Author Information

Ben Hughes – also known by his stage name Hughzy – is a global touring musician, educator and strategist who collaborates with major artists and labels. His multifaceted career has taken him around the world, sharing stages with icons including Fleetwood Mac, RFM, Tommy Emmanuel CGP and Mel C. Beyond performance, Ben is passionate about mental health advocacy and dedicated to guiding the next generation of talent through the challenges of today’s music industry.

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