Overview

Snowflake CRO, Chris Degnan, and CMO, Denise Persson, have one of the longest executive sales and marketing relationships in history. They each built their teams from the ground up to help catapult Snowflake from a startup to one of the fastest-growing technology companies. Learn how Chris and Denise united two historically divided teams in Corporate America to achieve long-lasting customer relationships and enduring company success. This book covers Snowflake's sales and marketing evolution through three phases of the company: Startup, Build, and Scale. Listeners will learn: How and when to jumpstart your sales and marketing teams. How to develop product market fit and your competitive strategy. Why business partners are critical to sales success. The importance of establishing a culture early, and how. This book targets startup founders and executives, venture capital partners, and the boards of directors of early- and mid-stage technology startups. Sales and marketing are often neglected in these companies, with focus squarely placed on engineering and product teams that determine sales and marketing functions. There is a better way.

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Denise Persson is a four-time chief marketing officer and has been Snowflake's CMO for nearly a decade. From the ground up, she built a team of 700 who own the sales pipeline and create global brand awareness for Snowflake. Leslie Howard is a talented audiobook narrator with a background in intensive yoga study, metaphysics, and fiber arts who lives on a small farm sanctuary where she's raised six homeschooled children. She performs nonfiction, YA, sci-fi, and literary fiction and has trained with notable coaches like Sean Pratt and Paul Allen Ruben. She brings creativity, empathy, and a lifelong love of performance to her work.

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