Overview

The Def Jam legend shares his secrets. Under the leadership of Kevin Liles - the highest ranking and youngest African-American executive in the record industry - Def Jam Music grew from a fledgling million-dollar boutique label into a multi-million-dollar brand that transcends demographics and is recognized around the glove. Liles has worked with the biggest names in hip-hop, including Jay-Z, Diddy, Method Man, and Ja Rule. And now he's sharing the wealth, the wealth of knowledge and expertise he's gleaned from fifteen years in business. Full of eye-opening real-world anecdotes from Lile's life, the ""Ten Rules"" plan advises readers on: how to find something that you want badly enough to make you work harder than you ever imagined possible; how to strategize and look ahead; how to embrace the hard-knock life and learn from failure, and more.

Full Product Details

9780743497374

Table of Contents

Reviews

Although MAKE IT HAPPEN was written for the hip-hop generation, the book is relevant for anybody who wants to succeed in business and life... a true human-interest story... inspirational, touching, and powerful - Gayle King, O, The Oprah Magazine.

""Although MAKE IT HAPPEN was written for the hip-hop generation, the book is relevant for anybody who wants to succeed in business and life... a true human-interest story... inspirational, touching, and powerful"" - Gayle King, O, The Oprah Magazine.""

Author Information

Kevin Liles runs Warner Music Group with Lyor Cohen. After starting out as an unpaid intern, he ascended through the ranks and became president of Def Jam Music, which he grew into one of the most successful brands in the world. Liles lives in New York City.

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