Overview

An outspoken voice in the world of graphic design for more than twenty years, Paul Scher has developed a worldwide reputation for her bold, modern graphics and her incisive critiques of the design profession.

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9781568985480

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"""Creative Review:""This is a straight-talking and insightful glimpse into what makes a designer tick, A must for helping clients to understand us and a benchmark for designers to aspire to."" (November 2002) Library Journal:""Though this work is mainly about the design profession, it will appeal to anyone working in a creative field, whether he or she is attempting to advance creative ideas or to chart a career trajectory concerned with personal growth and development."" (October 15, 2002)"""

Creative Review: This is a straight-talking and insightful glimpse into what makes a designer tick, A must for helping clients to understand us and a benchmark for designers to aspire to. (November 2002) Library Journal: Though this work is mainly about the design profession, it will appeal to anyone working in a creative field, whether he or she is attempting to advance creative ideas or to chart a career trajectory concerned with personal growth and development. (October 15, 2002)

Author Information

Paula Scher studied at the Tyler School of Art in Philadelphia and began her graphic design career as a record cover art director at both Atlantic and CBS Records in the 1970s. Scher is now a partner at Pentagram, where she has worked since 1991.

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