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OverviewThis book critically examines the CrossFit phenomenon and makes the argument that CrossFit uses the rhetoric and tactics found in modern forms of authoritarian populism to rally adherents around its brand. CrossFit is a private branded fitness organization whose unorthodox methods and adversarial leadership has challenged dominant ideas around health and fitness worldwide. In exploring CrossFit’s articulations with healthism and the obesity epidemic, the risk discourse of the prepper and survivalist movements, and the increasing valorization of the military and military personnel, Shaun E. Edmonds makes legible the ideological underpinnings of the CrossFit practice. After a deeper look at how CrossFit’s variation of authoritarian populism has been used to counter critics and mobilize the community, the book concludes by considering what might be next for CrossFit following former CEO and co-founder Greg Glassman’s controversial departure from the company. Full Product DetailsAuthor: Shaun E. EdmondsPublisher: Springer Verlag, Singapore Imprint: Springer Verlag, Singapore Edition: 1st ed. 2023 Weight: 0.293kg ISBN: 9789819963102ISBN 10: 9819963109 Pages: 107 Publication Date: 21 November 2023 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsIntroduction.- CrossFit’s Healthist Discourse and The Obesity Risk.- CrossFit and Survivalism.- CrossFit and Military Entanglements.- CrossFit and Populism.- CrossFit’s “Unknown and Unknowable” Future.ReviewsAuthor InformationShaun E. Edmonds is Assistant Professor of Kinesiology, Augustana College, USA. Tab Content 6Author Website:Countries AvailableAll regions |
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