Overview

Some organisations dream of receiving £50,000+ or even £10,000+ gifts from philanthropists and are unclear how to make this happen. This book compresses over 30 years of practice into 148 pages of easy to read essential principles. Its aim is to build your confidence as a major gift fundraiser to achieve significant gifts from individual donors for your non-profit organisation; whether large or small, whether an art gallery, university, charity, faith based work or hospice, the same principles apply. This book also contains helpful tips on how to carry out your programme lawfully. In the UK and EU this is governed by the General Data Protection Regulations (2018). Other countries will have similar regulations. If your non-profit's major donor fundraising programme is well developed but stagnating, perhaps you have neglected some of these principles. It could be you need to audit what you are doing as described in Principle 38. This book is part one of a two part series. Book One provides 39 essential principles for a healthy major donor fundraising programming that is growing income year on year. Book Two builds on these and contains a further 49 principles for the accomplished major donor fundraiser, available in 2018.

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9781999906207

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Reviews

The roles of the social entrepreneur and the philanthropist are becoming ever more critical to the moral and social health of today's society. This book provides some practical advice for social entrepreneurs wanting to confront the lack of understanding that exists between them. If you're serious about finding a win-win, it's for you Andrew Edmiston, Founder of Imagine the Day, Managing Director of IM Group Limited Great to see one of our longstanding members contributing to the sharing of ideas around excellent fundraising - which is what the Institute is all about Peter Lewis, Chief Executive, Institute of Fundraising, UK Ruth's book is packed with powerful principles, ideas and case studies for raising millions for your charity. If you are a major donor fund raiser, whether seasoned with experience or starting out, you need to read this book! Matt Bird, Founder of Cinnamon Network International Ruth nails every possible situation you will face in major gifts in this amazing, helpful and professional book. Read every word and then be sure and follow each of her principles and you will find success in major gifts Richard Perry, Founding Partner, Veritus Group, Co-author Passionate Giving Blog Ruth is an exceptional fundraiser and fundraising consultant. I have seen first-hand how following her practical approach to major gift fundraising delivers transformational results for charities and life enhancing experiences for donors. I highly recommend this insightful yet practical book Graeme Newton, Director of Fundraising, World Vision UK Arts, cultural and heritage fundraising has led the way in combining major gifts with excellent stewardship and engagement of whole families. Many other sectors of fundraising can learn from our experience, and I am delighted that Ruth Irwin has so effectively dealt with both the tools of the trade as well as the tradecraft in a book that crosses all sectors. The cultural sector has been fighting to overcome severe budget cuts, and a mass take up of major gift excellence is one way to address our future sustainably. Ruth should be applauded for the impact she will undoubtedly have in the world of arts fundraising Martin Kaufman, Chair, Institute of Fundraising Cultural Sector Network; Principal, Martin Kaufman Philanthropy Ruth is practical, passionate and dedicated to major gift fundraising. She wants to make the world a better place and knows what she is saying, as it is all grounded in so much depth of expertise and personal knowledge. Having worked alongside Ruth for a number of years, I can attest that all the principles in this book have been proven and tested resulting in great success for the fundraising executive and the organisation. This book is packed with so much wisdom and insight, it is a must for everyone who loves fundraising Folashade Komolafe MBE DL, Chairman Indisys Business Solutions, Strategic Consultant Mazars, Founder Fresh Inspiration, Board Chair Milton Keynes Foodbank, Vice President British Red Cross Ruth's book fills a big gap in the market - a really practical 'how to' approach for major giving. It will be equally invaluable to those just starting a major gift programme as well as those who want to review how well their existing programme is working. A 'five star' recommendation from me Andrew Barton, Independent Consultant and former Fundraising Director at Oxfam, Great Britain

Author Information

For over 30 years Ruth has worked as a major gift fundraising consultant in the UK heading up her own Consultancy and then as Business Development Director and Board Member for the UK's Chapter One Group/Ketchum Inc Consultancy followed by Major Gift Director for the London based Domain Group. She is currently the Principal and Founder of Ascent Philanthropy. Ruth is a writer and blogger and is passionate abouot helping non-profits with their major gift programmes either by enhancing the work of the philanthropy team or overseeing the introduction of a new major gift programme. Ruth is a member of an Anglican church in Bletchley, England and is motivated by her faith to help non-profits, charities and ministries increase their income to help more beneficiaries and make the world a better place. www.ascentphilanthropy.co.uk Book Two to follow: Major Gifts Unwrapped - 49 Principles for the Accomplished Major Donor Fundraiser

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