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Full Product Details

Author:   Eve Ng
Publisher:   Rutgers University Press
Imprint:   Rutgers University Press
Dimensions:   Width: 15.60cm , Height: 1.80cm , Length: 23.50cm
Weight:   0.454kg
ISBN:  

9781978831346

ISBN 10:   197883134
Pages:   224
Publication Date:   15 September 2023
Recommended Age:   From 18 to 99 years
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  General ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction – Between Legacy and Streaming Chapter 1 – New Convergences in LGBTQ Media Production: Digital Pathways Into Commercial Media Chapter 2 – The New Queer Digital Spaces                                                    Chapter 3 – Gaystreaming, Dualcasting, and Changing Queer Alignments Chapter 4 – Beyond Queer Niche: Remaking the Mainstream Conclusion – Legacies and Futures for Mainstreaming Gays Appendix – List of Research Interviews and Events Acknowledgments Bibliography   Index

Reviews

"""Mainstreaming Gays investigates the role that LGBTQ media professionals, television, and online content played at a pivotal moment in media convergence and the consolidation of multiplatform content delivery. Impeccably researched and accessibly written, Eve Ng's book offers a nuanced analysis of the central role LGBTQ media and marketing played during a vital period in media history."" --Katherine Sender ""professor and director of Graduate Studies, Department of Communication, Cornell University"" ""Chronicled in these pages are a host of culturally significant portals for LGBTQ news and entertainment which, Ng convincingly argues, contributed to the mainstreaming of historically marginalized communities. With her rigorous investigation into the people who created and benefited from these sites, Ng shows how the distance between the margins and the center, fans and producers, amateurs and professionals, is much narrower than scholars typically assume. This is essential book for scholars for queer media."" --Aymar Jean Christian ""author of Open TV: Innovation Beyond Hollywood and the Rise of Web Television"" ""How did legacy TV morph into streaming and take queerness with it? Eve Ng brings intellectual force and clarity to a key change in queer media, redefining what 'mainstream' means and showing us how power, capital, and reinvention have long sparred--and danced--on the fields of queer culture."" --Lisa Henderson ""Dean, Faculty of Media and Information Studies, Western University"""

"""How did legacy TV morph into streaming and take queerness with it? Eve Ng brings intellectual force and clarity to a key change in queer media, redefining what 'mainstream' means and showing us how power, capital, and reinvention have long sparred--and danced--on the fields of queer culture."" --Lisa Henderson ""Dean, Faculty of Media and Information Studies, Western University"""

"""How did legacy TV morph into streaming and take queerness with it? Eve Ng brings intellectual force and clarity to a key change in queer media, redefining what 'mainstream' means and showing us how power, capital, and reinvention have long sparred—and danced—on the fields of queer culture.""   -- Lisa Henderson * Dean, Faculty of Media and Information Studies, Western University * ""Mainstreaming Gays investigates the role that LGBTQ media professionals, television, and online content played at a pivotal moment in media convergence and the consolidation of multiplatform content delivery. Impeccably researched and accessibly written, Eve Ng’s book offers a nuanced analysis of the central role LGBTQ media and marketing played during a vital period in media history.""   -- Katherine Sender * professor and director of Graduate Studies, Department of Communication, Cornell University * ""Chronicled in these pages are a host of culturally significant portals for LGBTQ news and entertainment which, Ng convincingly argues, contributed to the mainstreaming of historically marginalized communities. With her rigorous investigation into the people who created and benefited from these sites, Ng shows how the distance between the margins and the center, fans and producers, amateurs and professionals, is much narrower than scholars typically assume. This is an essential book for scholars of queer media.”     -- Aymar Jean Christian * author of Open TV: Innovation Beyond Hollywood and the Rise of Web Television *"

"""Chronicled in these pages are a host of culturally significant portals for LGBTQ news and entertainment which, Ng convincingly argues, contributed to the mainstreaming of historically marginalized communities. With her rigorous investigation into the people who created and benefited from these sites, Ng shows how the distance between the margins and the center, fans and producers, amateurs and professionals, is much narrower than scholars typically assume. This is an essential book for scholars of queer media."" --Aymar Jean Christian ""author of Open TV: Innovation Beyond Hollywood and the Rise of Web Television"" ""Mainstreaming Gays investigates the role that LGBTQ media professionals, television, and online content played at a pivotal moment in media convergence and the consolidation of multiplatform content delivery. Impeccably researched and accessibly written, Eve Ng's book offers a nuanced analysis of the central role LGBTQ media and marketing played during a vital period in media history."" --Katherine Sender ""professor and director of Graduate Studies, Department of Communication, Cornell University"" ""How did legacy TV morph into streaming and take queerness with it? Eve Ng brings intellectual force and clarity to a key change in queer media, redefining what 'mainstream' means and showing us how power, capital, and reinvention have long sparred--and danced--on the fields of queer culture."" --Lisa Henderson ""Dean, Faculty of Media and Information Studies, Western University"""

Author Information

EVE NG is an associate professor in the School of Media Arts and Studies at Ohio University, in Athens, Ohio. She is the author of Cancel Culture: A Critical Analysis and an associate editor of Communication, Culture & Critique.

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