Overview

Authoring a book to differentiate oneself and one's business has been an effective strategy for decades, however in a time of ultra-short attention spans and time-strapped schedules most people never finish reading a book they started. Specifically written for the local business owner, Main Street Author presents a simple and effective alternative which aligns the power and prestige of being an author with today's consumer reality. Unlike typical ""how to be an author"" books, Main Street Author focuses on the specific challenges and unique opportunities local business owners have when it comes to authoring and leveraging a short, helpful book or shook(TM). Inside Main Street Author you'll discover: Why a shook is the best book you can create for your business. The different types of shooks to attract more customers, clients or patients. Unique ways to make your shook work for you 24/7. A proven, step-by-step formula for creating your own shook. Before you think about writing a book for your business, invest an hour of your time and read Main Street Author. It is short on purpose and will open your eyes to a better, faster and easier type of customer-attraction book for you to create and for your potential customers to read.

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9781732512764

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Reviews

Mike Capuzzi has given a simple, yet powerful complete marketing tool. The book was a lesson and an example of what to do. I usually purchase Kindle books when I have a choice because they are easier on my old eyes. But once I completed this one, I knew I needed to order the physical book too so I could experience the shook principle in my own hands. In the age of high tech 'hacks', this was a straight forward marketing principle any business could use to stand out. - Dr. Ginger Bratzel Mike's approach to writing a book couldn't be simpler! He not only provides clear examples, but a long list of ideas on the type and style of book to write. This is a strategy every business owner should utilize and Mike's expertise and experience working with owners that have written books make this an easy read, easy to implement and strategies that will add dollars to my bottom line. I highly recommend you pick up a copy - super quick read and implementable ideas. - Jon Toy, sign store owner Writing and publishing your own book is easy when you work with Mike. How do I know that, simply because I've had the pleasure of working with Mike to write and publishing my own book. If you want to write your own book to stand out in your niche, grab a copy of Mike's book, read it, then reach out to him to get started. It will be one of the best investments you make in your business. - Sukuma Avery, tradeshow expert Creating your first book for your business has just been simplified. Mike's simplified approach allows anyone to quickly write and publish a book, that will help there business grow. In this high-speed information age print books still hold their value and give you authority. This book is a quick and easy read that gets straight to the point. I highly recommend you get this book today. - Greg Russell, business consultant

Mike Capuzzi has given a simple, yet powerful complete marketing tool. The book was a lesson and an example of what to do. I usually purchase Kindle books when I have a choice because they are easier on my old eyes. But once I completed this one, I knew I needed to order the physical book too so I could experience the ""shook"" principle in my own hands. In the age of high tech 'hacks', this was a straight forward marketing principle any business could use to stand out. - Dr. Ginger Bratzel Mike's approach to writing a book couldn't be simpler! He not only provides clear examples, but a long list of ideas on the type and style of book to write. This is a strategy every business owner should utilize and Mike's expertise and experience working with owners that have written books make this an easy read, easy to implement and strategies that will add dollars to my bottom line. I highly recommend you pick up a copy - super quick read and implementable ideas. - Jon Toy, sign store owner Writing and publishing your own book is easy when you work with Mike. How do I know that, simply because I've had the pleasure of working with Mike to write and publishing my own book. If you want to write your own book to stand out in your niche, grab a copy of Mike's book, read it, then reach out to him to get started. It will be one of the best investments you make in your business. - Sukuma Avery, tradeshow expert Creating your first book for your business has just been simplified. Mike's simplified approach allows anyone to quickly write and publish a book, that will help there business grow. In this high-speed information age print books still hold their value and give you authority. This book is a quick and easy read that gets straight to the point. I highly recommend you get this book today. - Greg Russell, business consultant

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