Overview

Full Product Details

Author:   Irving Burstiner
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Inc
Edition:   3rd Revised edition
Dimensions:   Width: 21.10cm , Height: 1.70cm , Length: 28.00cm
Weight:   0.710kg
ISBN:  

9780471097914

ISBN 10:   0471097918
Pages:   292
Publication Date:   25 July 1995
Audience:   Professional and scholarly ,  General/trade ,  Professional & Vocational ,  General
Format:   Paperback
Publisher's Status:   Out of Stock Indefinitely
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Exploring the Exciting World of Direct Marketing. Starting a Mail Order Business. GETTING STARTED IN MAIL ORDER. Targeting Prospective Buyers. What Can You Sell by Mail? Basic Insights into the Financial Side. Organizing Your Mail Order Enterprise. Automation Alert: Go on Computer as Soon as You Can! Promotion: Your Master Key to Sales Growth. Absorb the Fundamentals of Selling. PRINTING, PRINT ADVERTISING, AND THE PRINT MEDIA. The Basics of Print Production. How to Create Effective Print Advertisements. Direct Mail: The Powerhouse of Direct Marketing Methods. Managing Your Direct Mail Efforts. Building and Maintaining Your Mailing List. Newspapers as a Mail Order Medium. Magazines: Print Medium for the Long Pull. THE BROADCAST MEDIA AND TELEMARKETING. Radio and the Direct Marketing Firm. Television and the Direct Marketing Firm. Telemarketing. ADDITIONAL INFORMATION FOR THE GROWING FIRM. How to Manage Company Finances More Effectively. Planning Your Organization. Looking Forward in Time. Appendix. Index.

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