Overview

"Only 19% of first-time donors give a second gift. This statistic shows us we have a significant problem in the nonprofit industry. Can you imagine if a major corporation only had 1 in 5 customers return for additional purchases? If a retail store chain lost over 80% of its new customers? If a restaurant only had 19% of customers come back a second time? None of them would stay in business. No one would accept that number. And we shouldn't either. Jeremy Reis spent two years researching and testing to identify the six attributes of a Magnetic Nonprofit. A Magnetic Nonprofit is one that attracts the right people to become supporters and volunteers. In this book, you'll learn how your nonprofit organization can become magnetic. You'll be guided through these six attributes of becoming a Magnetic Nonprofit: Transparency: Openly sharing information Thankful: Shows gratitude Tenured: Longevity of an organization or ability to project expertise Timely: How quickly a nonprofit responds to an external situation or communications with donors and volunteers Testimony: An affinity to a cause because of a personal experience or experience of someone closely connected to the donor Tribe: People in your circle of support These six characteristics apply not only to donors but also to employees and volunteers. When these six characteristics are perfectly aligned, your organization could enter into a supporter's ""top three organizations."" The top three organizations are the ones that come to mind first when someone wants to support a cause with resources such as time, money, or even working for the organization. Jeremy Reis has over a decade of nonprofit marketing and fundraising experience, including serving as the Senior Director of Marketing at Food for the Hungry (FH), an international relief and development organization. In the last five years, FH has almost tripled their private income and the number of active donors has grown significantly. In fact, at the time of publication, the organization has over 110,000 active monthly donors with an 83% multi-year donor retention rate. What People Are Saying In my 45 years of nonprofit development work, this is one of the best books I've found on attracting donors--and accomplishing the even harder mission of retaining donors. You'll find stories and inspiring content that will be invaluable to nonprofit organizations that want to advance and fund their mission to make the world a better place. Read this book today! You will not only be inspired as a nonprofit leader, but you'll also be equipped to inspire and motivate fellow staff, board members, donors, volunteers, and ultimately, the people you serve. -- Mike King, President/CEO, Youthfront Jeremy takes you on a journey inside a $140 million nonprofit that proves that the Magnetic Nonprofit system actually works. -- Timothy M. Kachuriak, Chief Innovation and Optimization Officer, Next After Jeremy shares game-changing truths, concepts and advice for everyone who wants to do a better job being ""sticky"" when it comes to attracting and keeping passionate and committed donors and other partners. I highly recommend this book! -- David Evans, President, LifeNet International Jeremy Reis pulls back the curtain and provides a simple framework for nonprofit practitioners seeking predictable increase in donor giving, volunteer engagement and staff retention. -- Marc Stein, Co-Founder of The Global Center for Nonprofit Excellence"

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9780976004325

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In my 45 years of nonprofit development work, this is one of the best books I've found on attracting donors--and accomplishing the even harder mission of retaining donors. This book is filled with common sense advice many nonprofits overlook. You'll find stories and inspiring content that creates a perfect recipe that will be invaluable to nonprofit organizations that want to advance and fund their mission to make the world a better place. Read this book today! You will not only be inspired as a nonprofit leader, but you'll also be equipped to inspire and motivate fellow staff, board members, donors, volunteers, and ultimately, the people you serve. -- Mike King, President/CEO, Youthfront Very few marketers and fundraisers know that the secret to acquiring and retaining more customers and donors does not happen through promotion, but rather through attraction. In his seminal work, the Magnetic Nonprofit, Jeremy Reis distills the six attributes to making your organization more attractive and then takes you on a journey inside a $140 million nonprofit that proves that the system actually works. -- Timothy M. Kachuriak, Chief Innovation and Optimization Officer, Next After Magnetic Nonprofit is an Insider's Guide to growing a healthy nonprofit through consistent and effective communications. Jeremy Reis pulls back the curtain and provides a simple framework for nonprofit practitioners seeking predictable increase in donor giving, volunteer engagement and staff retention. If you're looking for engaging case studies, compelling research and pragmatic instruction, Magnetic Nonprofit is for you. -- Marc Stein, Co-Founder of The Global Center for Nonprofit Excellence When I was President of Food for the Hungry in the early 2010s, I knew Jeremy as a person and colleague of integrity, passion, and deep understanding of the fundraising and non-profit marketing world. After reading his newest book on the Magnetic Nonprofit, I now know Jeremy as a first-rate author and practitioner who shares game-changing truths, concepts and advice for any and everyone who wants to do a better job being sticky when it comes to attracting and keeping passionate and committed donors and other partners. I highly recommend this book! -- David Evans, President, LifeNet International Magnetic Nonprofit is a delightful guide full of important insights for those working in donor acquisition and fundraising. Jeremy Reis' expertise and research take us on an eye-opening journey into the world of attracting and retaining donors, volunteers and staff. How to be successful? His six T's are compelling to get started. Thanks, Jeremy, for sharing your findings with us. -- Cecil Van Maelsaeke, Head of Marketing, Communication and Fundraising, Tearfund Belgium Magnetic Nonprofit is so beautifully simple and straightforward. If you follow the principles and expert guidance that Jeremy puts forward, you'll build deeper donor relationships and raise more money. -- Andrew Olsen, Partner, NEWPORT ONE and author, 101 Biggest Mistakes Nonprofits Make and How You Can Avoid Them The Magnetic Nonprofit is a must-read for anyone in the nonprofit fundraising industry. Jeremy Reis has captured so many practical insights from years of hands on experience. If you are committed to donor growth and culture change, I highly recommend you read this book! -- Kristin Smith, VP of Integrated Marketing and Development, Christian Aid Mission

"In my 45 years of nonprofit development work, this is one of the best books I've found on attracting donors--and accomplishing the even harder mission of retaining donors. This book is filled with common sense advice many nonprofits overlook. You'll find stories and inspiring content that creates a perfect recipe that will be invaluable to nonprofit organizations that want to advance and fund their mission to make the world a better place. Read this book today! You will not only be inspired as a nonprofit leader, but you'll also be equipped to inspire and motivate fellow staff, board members, donors, volunteers, and ultimately, the people you serve. -- Mike King, President/CEO, Youthfront Very few marketers and fundraisers know that the secret to acquiring and retaining more customers and donors does not happen through promotion, but rather through attraction. In his seminal work, the Magnetic Nonprofit, Jeremy Reis distills the six attributes to making your organization more attractive and then takes you on a journey inside a $140 million nonprofit that proves that the system actually works. -- Timothy M. Kachuriak, Chief Innovation and Optimization Officer, Next After Magnetic Nonprofit is an Insider's Guide to growing a healthy nonprofit through consistent and effective communications. Jeremy Reis pulls back the curtain and provides a simple framework for nonprofit practitioners seeking predictable increase in donor giving, volunteer engagement and staff retention. If you're looking for engaging case studies, compelling research and pragmatic instruction, Magnetic Nonprofit is for you. -- Marc Stein, Co-Founder of The Global Center for Nonprofit Excellence When I was President of Food for the Hungry in the early 2010s, I knew Jeremy as a person and colleague of integrity, passion, and deep understanding of the fundraising and non-profit marketing world. After reading his newest book on the Magnetic Nonprofit, I now know Jeremy as a first-rate author and practitioner who shares game-changing truths, concepts and advice for any and everyone who wants to do a better job being ""sticky"" when it comes to attracting and keeping passionate and committed donors and other partners. I highly recommend this book! -- David Evans, President, LifeNet International Magnetic Nonprofit is a delightful guide full of important insights for those working in donor acquisition and fundraising. Jeremy Reis' expertise and research take us on an eye-opening journey into the world of attracting and retaining donors, volunteers and staff. How to be successful? His six T's are compelling to get started. Thanks, Jeremy, for sharing your findings with us. -- Cécil Van Maelsaeke, Head of Marketing, Communication and Fundraising, Tearfund Belgium Magnetic Nonprofit is so beautifully simple and straightforward. If you follow the principles and expert guidance that Jeremy puts forward, you'll build deeper donor relationships and raise more money. -- Andrew Olsen, Partner, NEWPORT ONE and author, 101 Biggest Mistakes Nonprofits Make and How You Can Avoid Them The Magnetic Nonprofit is a must-read for anyone in the nonprofit fundraising industry. Jeremy Reis has captured so many practical insights from years of hands on experience. If you are committed to donor growth and culture change, I highly recommend you read this book! -- Kristin Smith, VP of Integrated Marketing and Development, Christian Aid Mission"

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