Full Product Details
Author: David E. Sumner ,
Shirrel Rhoades
Publisher: Peter Lang Publishing Inc
Imprint: Peter Lang Publishing Inc
Edition: New edition
Volume: 2
Dimensions:
Width: 16.00cm
, Height: 1.30cm
, Length: 23.00cm
Weight: 0.320kg
ISBN: 9780820476179
ISBN 10: 082047617
Pages: 211
Publication Date: 11 July 2006
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
'Magazines: A Complete Guide to the Industry' is a smart, comprehensive resource for anyone interested in magazine publishing. Covering everything from the basics of the business to future digital opportunities, this book provides relevant material packed with real life examples that bring the world of magazine publishing to life. The easy format filled with lists, charts, glossaries, and thought-provoking chapter questions serves as a basic text for the new magazine employee, a refresher for those who have focused in one business area, and a must read for the entrepreneur at the start of their magazine journey. (Nina Link, President, Magazine Publishers of America) If there's a spot on your desk that you've been saving for a handy reference guide that will bring you up to date on the way the magazine press should and can work better, stop right here. Students? Editors? Young publishers? You'll all work happier. (John Mack Carter, Former President of Hearst Magazines Enterprises and Editor-in-Chief of 'Good Housekeeping', 'Ladies' Home Journal', and 'McCall's')
« 'Magazines: A Complete Guide to the Industry' is a smart, comprehensive resource for anyone interested in magazine publishing. Covering everything from the basics of the business to future digital opportunities, this book provides relevant material packed with real life examples that bring the world of magazine publishing to life. The easy format filled with lists, charts, glossaries, and thought-provoking chapter questions serves as a basic text for the new magazine employee, a refresher for those who have focused in one business area, and a must read for the entrepreneur at the start of their magazine journey. -- Nina Link
Author Information
The Authors: David E. Sumner is Professor of Journalism and head of the nationally recognized magazine program at Ball State University in Muncie, Indiana, where he has taught since 1990. He is the co-author of Feature and Magazine Writing: Action, Angle and Anecdotes (2005) and the author of Graduate Programs in Journalism and Mass Communication (1996). Shirrel Rhoades has held executive positions with Reader's Digest, Ladies' Home Journal, Redbook, Harper's, Scholastic, and Marvel Entertainment. He taught magazine management for seventeen years at New York University's Center for Publishing, and he continues to consult in the magazine industry.
