Overview

THE kids' survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid's ultimate guide to the advertising universe.

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9781554515608

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Reviews

[Review of previous edition: ] Easily read book explains the history of advertising, how it works, tricks of the trade, and how to complain effectively... Humorous illustrations enhance the information... this helpful text is recommended for consumer education classes.--Deborah L. Dubois VOYA (02/01/2004)

Author Information

Shari Graydon is an award-winning author, educator, and media commentator. Her other books include ""In Your Face"" and ""I Feel Great About My Hands."" Michelle Lamoreaux is an illustrator who works with publishers, agencies, and magazines throughout the United States. She lives in Cedar City, Utah.

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