Overview

Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out there, who's helping kids decode the messages? Media maven Shari Graydon, that's who! Made You Look offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads came from, where they're going, and how they work. Bursting with behind-the-scenes secrets, thought-provoking Try This at Home activities, and plenty of tips to empower young consumers, Made You Look is any child's ultimate guide to the advertising universe. Key Features: Dynamically written by an experienced media authority Concrete examples drawn from familiar, contemporary ads Thought-provoking tips and easy-to-do activities encourage critical thinking

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9781550378153

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Reviews

Easily read book... Humorous illustrations enhance the information... this helpful text is recommended for consumer education classes.--Deborah L. Dubois VOYA (02/01/2004)

[Starred review:] Lively analysis... brimming with anecdotes, facts, and quotes... once they start reading, they'll find themselves sucked in. -- Jennifer Mattson Booklist / RBB (12/01/2003)

Author Information

Shari Graydon has written chapters for textbooks, columns for newspapers, programs for television, commentaries for radio, and speeches for politicians. She has taught media literacy at university and is a former president of the non-profit women's group MediaWatch.

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