Overview

This book describes why the Made in Italy brand has till today a strong relevance for Italy competitiveness and what are the key managerial issues for Made in Italy companies. The book includes an emphasis on competencies that are vital for working successfully in these companies.The aim is to give a comprehensive vision of the peculiarity of management and strategy in companies that can be classified as Made in Italy. They are challenged by ownership, size and key strategic decisions issues that are influenced by the global image associated to it. The book is going to focus on the common challenges among key players in the key industries, among which food, cosmetics, eyewear and mechanics, fashion, at the basis of Italian economy. Authors are going to consider both b2b and b2c business models to better appreciate the variety and the strength of Italian companies.

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9788885486546

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Luana Carcano is a Senior Professor at Strategic and Entrepreneurial Department of SDA Bocconi School of Management, in Milan. She held a Ph.D. in Economics, Marketing and Communications. Her main interest, both academic and professional, relate to firm’s strategic management and international competitiveness with a special focus on luxury businesses. Gabriella Lojacono is SDA Professor of Strategy and Entrepreneurship. Since January 2017, she is Strategy and Entrepreneurship Faculty Deputy. She is Associate Professor and Director of the Double Degree ESSEC-Bocconi both at Bocconi University.She ran several executive education open programs and tailor made initiatives with some of the most relevant realities among the banking, food and home furnishing industry. She is the author of numerous books and articles on the subject. She authored numerous case studies, filed in international databases, about multinational enterprises such as Starbucks, Davines, Inditex, Almax, and 3M. Gabriella earned a Degree in Business Administration from Bocconi University, then a Ph.D. in Economics and Management from SDA Bocconi and an ITP (International Teachers Programme) organized by ISBM at HEC in Paris.

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