Overview

Germany s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The Made in Germany Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services. All the companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. You will find fascinating insights in this book and learn something of the secrets of Germany s success.

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9781306280860

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