Mad Cows and Mother's Milk: The Perils of Poor Risk Communication

Author:   Douglas Powell ,  William Leiss ,  Douglas Powell ,  William Leiss
Publisher:   McGill-Queen's University Press
Edition:   2nd edition
ISBN:  

9780773516199


Pages:   320
Publication Date:   08 April 1998
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Mad Cows and Mother's Milk: The Perils of Poor Risk Communication


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Overview

Communicating the nature and consequences of environmental health risks is a problematic area of public policy in western democracies. Given the perceived risks associated with the food we eat, chemicals in the environment, and modern technologies - this text argues that consumers need explanations of the nature of those risks, but rarely get them. This text provides an evaluation of the role of risk communication in dealing with public controversies - it analyzes risk communication practice and malpractice to provide a set of lessons for risk managers and communicators. It presents a number of case studies of risk including the ""mad cow crises"" in 1996, one of the most expensive and tragic examples of poor risk management in the last 25 years. In addition it looks at what is commonly known as hamburger disease, caused by a virulent form of the E.coli bacterium, which has struck thousands and killed over 30 people in the last few years. Despite its effects, it is unclear to what extent scientific knowledge on preventing the disease is reaching the public. Other case studies include the use of a genetically engineered hormone to increase milk production in cows, health risks associated with silicone breast implants, public controversies surrounding dioxins and PCBs and the introduction to agricultural biotechnology.

Full Product Details

Author:   Douglas Powell ,  William Leiss ,  Douglas Powell ,  William Leiss
Publisher:   McGill-Queen's University Press
Imprint:   McGill-Queen's University Press
Edition:   2nd edition
Dimensions:   Width: 15.30cm , Height: 2.40cm , Length: 23.00cm
Weight:   0.484kg
ISBN:  

9780773516199


ISBN 10:   0773516190
Pages:   320
Publication Date:   08 April 1998
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Reviews

There is no other book like this one, drawing so extensively and insightfully from case studies. This is the best book I have seen on risk communication. Paul Slovic, Decision Research


"""There is no other book like this one, drawing so extensively and insightfully from case studies. This is the best book I have seen on risk communication."" Paul Slovic, Decision Research"


Author Information

Douglas Powell Science and Society Project, Universities of Guelph and Waterloo, Canada & William Leiss, Queen's University, Canada

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