Overview

"On October 28, 1858, Rowland H. Macy, a native of Nantucket and a former seaman, opened a ladies' and gentlemen's emporium in New York City. The businessman had experienced several failed ventures and many felt that his new enterprise wouldn't last very long. But Macy firmly believed that his ""Fancy Dry Goods"" store would captivate New York's bustling crowds - and he was right. MACY'S traces a hundred and fifty years of one of the country's premier retailers. The story begins with Rowland Macy's colourful roots in Massachusetts. It then details the founding of the store, including the innovative advertising and pricing practices that made the fledgling business stand out from its competitors. Later chapters describe how Macy's made history by being the first retailer to promote a woman to an executive position, how Isidor and Nathan Straus created the beautiful flagship store on Herald Square, how the once-cluttered lower level became the famous Cellar and much more. Throughout, lively text, rare photographs and colourful illustrations highlight the people and events - the trends, tragedies and traditions - that transformed Macy's from a modest storefront into the 'World's Largest Store.'"

Full Product Details

9780757003097

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Reviews

Macy's - Lavishly illustrated...archival materials provide rich servings of Americana...supplemented with extensively researched notes, anecdotes, rare photographs, advertisements and other enlivening illustrations...(the book) depicts how Macy's has remade itself with the times and for the changing need of its consumers-who will delight in this affectionate tribute. --Publishers Weekly

Author Information

Robert M. Grippo grew up on Long Island, New York, and spent twenty years in the credit card industry. He has also enjoyed a lifelong avocation as a Macy's historian. Now retired, Robert is a fulltime writer whose works include Macy's Thanksgiving Day Parade.

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