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OverviewThis second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their particular relevance to the manager and policymaker today. By bringing together contributions from authors, both academic and practitioner, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. The volume covers a wide range of topics, including modern management and leadership, public affairs, technology, marketing, populist and fascist governments, and strategic corporate philanthropy. Machiavelli, Marketing and Management: Revisited will be of great interest to all practitioners, students, and scholars of management, marketing, political science, and public affairs. Full Product DetailsAuthor: Phil Harris (University of Chester, UK.) , Andrew Lock , Patricia ReesPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9781032943299ISBN 10: 1032943297 Pages: 254 Publication Date: 30 June 2025 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Forthcoming Availability: Not yet available ![]() This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsIntroduction Machiavelli in 2025 Part I: Marketing 1. The Unfortunate Metamorphosis of Andrej Babiš: From Moderate Liberalism to Failed Machiavellian Pragmatism 2. Machiavelli, Performative Politics, and Post-Truth Populism 3. A Machiavellian Digital Media Part II: Management 4. Machiavelli's Secret: The Unity of a Leader's Talents and Adaptability to Reality: Leadership – A Practitioner’s Perspective 5. Did Machiavelli Advise Tesco? The Marketing of Large-Scale Grocery Retailers 6. COVID-19 and Strategic Corporate Philanthropy Part III: Political Management and Philosophy 7. Charismatic Leadership and Machiavelli 8. Myth and Meaning of Machiavelli for Contemporary Public Affairs 9. Putin as Czar: On the Machiavellian Nature of a Modern Russian Despot 10. Machiavelli and Trump: The Media’s Portrayal of a Want-to-Be Prince Part IV: The Global Cultural Dimension 11. Machiavelli in the Digital and Social Media Realms: Influencing Movements, Human Brands, and Narratives 12. Machiavelli's and Sun Tzu’s Influence on Public Affairs 13. The Use and Abuse of Power – A Turkish/Erdoganist Perspective 14. Contemporary Machiavellian Fascists? The Case of Greece’s Golden Dawn Party 15. Machiavelli's Influence on Modern Politics – An Austrian Perspective 16. Vignettes End PieceReviews'The Machiavelli scholars return after 25 years with new discussions of that great thinker as his work applies to marketing and management in the 21st century. A variety of distinguished contributors provide enlightened descriptions and insightful defences of Machiavelli’s relevance to contemporary marketing concepts and current business practices. This updated collection is something we should all read. Anew.' Morris B. Holbrook, W. T. Dillard Professor Emeritus, Graduate School of Business, Columbia University, New York, USA '25 years after the foundational text, this new edition masterfully traces the enduring influence of Machiavelli’s principles across the current political and business landscape, from big tech and surveillance capitalism to retail and marketing strategies, and from emergent political movements and geopolitical developments to the tactics of leaders such as Erdoğan, Trump, and Putin, as well as Elon Musk and Jeff Bezos. The text treats its material with a rarely seen balance of deep intelligence and care. The reader is served by a rich tapestry of insights across topics and case studies, and with each chapter finely balancing the application of Machiavelli with a thoughtful reflection on modern-day politics and business. An absolute must-read for anyone interested in understanding how age-old processes of power and influence are being redefined and linked to the common good in a fast-changing and interconnected political, business, and technological world.' Professor Joep Cornelissen, Erasmus University Rotterdam 'Machiavelli’s insights into power, strategy, and human nature have proven to be not just timeless but increasingly relevant in the modern world of marketing, business, and politics. This book, Machiavelli, Marketing and Management: Revisited, brilliantly brings the ideas of the masterful Florentine into the 21st century, exploring how his principles continue to shape contemporary marketing practices and management strategies. The thought-provoking analysis in this book sheds light on the ongoing influence of Machiavellian thought. It draws clear parallels between Machiavelli’s pragmatic guidance and the ethical complexities faced by today’s business leaders, while also challenging readers to consider the subtle nuances of power, trust, and perception in a world where success is no longer merely a matter of skill but also of strategic positioning. This book is a captivating read for anyone interested in the intersection of classical philosophy and modern marketing and management. This book offers both an academic and practical perspective, making Machiavelli’s teachings accessible to a new generation of academics and professionals.' Professor Catheryn Khoo, Visiting Professor, Darla Moore Business School, University of South Carolina, USA 'Machiavelli, Marketing and Management: Revisited, masterfully connects Renaissance strategy with today’s business challenges. A compelling read, it offers sharp insights into leadership, persuasion, and strategy, making it invaluable for managers, policymakers, and entrepreneurs. A must-have resource for leaders eager to master the art of strategic thinking in a competitive world. A must-read for modern professionals!' Professor Wing Lam, Bangor University, Wales, UK Author InformationPhil Harris is Professor Emeritus of Marketing and Public Affairs, University of Chester. Andrew Lock is Emeritus Professor, University of Leeds. Patricia Rees is Professor Emerita, Manchester Metropolitan University. Tab Content 6Author Website:Countries AvailableAll regions |