M-commerce
Author:   Norman Sadeh
Publisher:   John Wiley and Sons Ltd
ISBN:  

9780471135852


Pages:   272
Publication Date:   30 April 2002
Format:   Paperback
Availability:   Out of print, replaced by POD   Availability explained
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M-commerce


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Overview

The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. ""m-commerce"") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.

Full Product Details

Author:   Norman Sadeh
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 19.30cm , Height: 1.50cm , Length: 23.60cm
Weight:   0.524kg
ISBN:  

9780471135852


ISBN 10:   0471135852
Pages:   272
Publication Date:   30 April 2002
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Stock Indefinitely
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

Table of Contents

PART ONE: THE m-COMMERCE REVOLUTION. m-Commerce: What's the Buzz All About? A First Look at the Broader m-Commerce Value Chain. PART TWO: THE TECHNOLOGIES OF m-COMMERCE. Mobile Communicatios: The Transition to 3G. The Mobile Internet. Mobile Security and Payment. PART THREE: m-COMMERCE SERVICES TODAY AND TOMORROW. Mobile Commerce Services Today. Next Generation m-Commerce: Context-Awareness and Interoperability. Early Lessons and Future Prospects. References and Other Relevant Resources. Glossary.

Reviews

...easy to read...well written and nicely set outA...a useful tool... (M2 Best Books, 9 September 2002)


"""...easy to read...well-written and nicely set outACA...a useful tool..."" (M2 Best Books, 9 September 2002)"


Author Information

NORMAN SADEH is an Associate Professor in the School of Computer Science and the Institute for eCommerce at Carnegie Mellon University and, until recently, also served as Chief Scientist of the European research initiative in ""New Methods of Work and eCommerce."" Dr. Sadeh is also well known for his pioneering research in planning, scheduling, and supply chain management. He is on the editorial board of several journals, is frequently invited to speak at industry conferences, and has conducted research and consulted with a number of Fortune 1000 companies in North America, Europe, and Asia.

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