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Author:   Lorenz Wied ,  Johannes Neuhofer ,  Tom Burrow
Publisher:   Wiley-VCH Verlag GmbH
Imprint:   Wiley-VCH Verlag GmbH
Dimensions:   Width: 170.00cm , Height: 170.00cm , Length: 244.00cm
ISBN:  

9783527332236

ISBN 10:   3527332235
Pages:   150
Publication Date:   24 October 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents 0. Foreword 1. An introduction to textile fibres a. Hemp b. Wool c. Cotton d. Linen e. Silk f. Polyester and artificial fibers g. Lyocell 2. The new beauty of cellulosic fibers for the human skin and the environment. 3. The human skin and it's interaction with textiles a. Protective function of the human skin. b. Protective function of clothing c. Going to bed with textiles. 4. The human skin - The most important 2 square meters of life a. The skin flora is going too sour. b. Microorganisms, Bacteria and fungi c. Medical aspects of clothing d. Cooling effects and anti inflammation effects e. Working clothes, washing and desinfection. f. PH-buffer performance g. Tencel shirts ? a look from the doctor?s perspective h. Well-beeing and health of the human skin ? prevention! 5. A look into the science of skin and fibers. a. Studies b. Studies c. Studies 6. The paradigm-shift in textile products next to the skin. 7. The Textile Fiber Revolution. Functional Fibers. a. Reducing the impact of environmental influence on the skin b. Bio-functional properties ? by nature. 8. The life cycle analysis of fibers. 9. The New Age of textile fibers. a. Additional functional possibilities b. Smaller ecologic footprint c. High Tech ? Top functions for human requirements 10. Le grand tour de Chic - Fashion as a driving force a. The apparel industry ? The three C?s ? Cheap ? Chic ? Comfort. b. The corporate wear industry ? feel good and save in the job. c. The outdoor wear industry ? function joins fashion d. The leisure wear industry ? chic is second 11. Gliding into beds, pillows and mattresses. The home textile industry. a. The new sleep factor b. Allergies, sweat and good sleep ? sleep tight c. Rub your back without irritating your skin d. Composting the rest 12. Rules for the road 13. Epilogue

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Author Information

Lorenz Wied is an expert in the textile and clothing industry since more than 30 years. Born into a family who is working in the textile business since generations, he first studied textile engineering and manufacturing in Germany followed by an MBA from Webster University. He became a top manager in the textile and clothing industry for more than 20 years, before starting his own consulting company. Lorenz Wied is frequently teaching at several universities and post-graduate colleges in Austria and Germany, and gives lectures on positioning and differentiation as the key for brand strategies. He is a consultant for Lenzing since more than a decade and knows the company and their product line very well.

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