Awards

• Winner of Honourable Mention, Wadsworth Prize for Business History 2006.

Overview

In this book, Maxine Berg explores the invention, making, and buying of new, semi-luxury, and fashionable consumer goods during the eighteenth century. It follows these goods, from china tea ware to all sorts of metal ornaments such as candlesticks, cutlery, buckles, and buttons, as they were made and shopped for, then displayed in the private domestic settings of Britain's urban middling classes. It tells the stories and analyses the developments that led from a global trade in Eastern luxuries beginning in the sixteenth century to the new global trade in British-made consumer goods by the end of the eighteenth century. These new products, regarded as luxuries by the rapidly growing urban and middling-class people of the eighteenth century, played an important part in helping to proclaim personal identities,and guide social interaction. Customers enjoyed shopping for them; they took pleasure in their beauty, ingenuity or convenience. All manner of new products appeared in shop windows; sophisticated mixed-media advertising seduced customers and created new wants. This unparalleled 'product revolution' provoked philosophers and pundits to proclaim a 'new luxury', one that reached out to the middling and trading classes, unlike the elite and corrupt luxury of old. Luxury and Pleasure in Eighteenth Century Britain is cultural history at its best, built on a fresh empirical base drawn directly from customs accounts, advertising material, company papers, and contemporary correspondence. Maxine Berg traces how this new consumer society of the eighteenth century and the products first traded, then invented to satisfy it, stimulated industrialization itself. Global markets for the consumer goods of private and domestic life inspired the industrial revolution and British products 'won the world'.

Full Product Details

9780199215287

Table of Contents

Reviews

...deserves to be the final word on the luxury debate in Britian Martyn Powell, Annual Bulletin of Historical Literature Luxury and Pleasure is an interesting, accessible and well-illustrated synthesis of new research and recent writing, and helpfully concludes by pointing to further areas of research Hannah Smith, History Journal Readers will find this book valuable Joyce Burnette, English Historical Review

`Review from previous edition She aims to re-connect product and process, and succeeds triumphantly. Massive detail, briskly summarized, is subordinated to a series of arguments that give this powerful but combative work its freshness.' Toby Barnard, TLS

Author Information

Maxine Berg is Professor of History at the University of Warwick where she has taught since 1978. She is also Director of the Warwick Eighteenth-Century Centre and has recently become a Fellow of the British Academy. Currently writing on global history and the history of luxury and consumer culture, she has also published widely on women's history and on the economic and social history of the Industrial Revolution.

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