Overview

This issue of Library Technology Reports (vol. 58, no. 1), “Library Engagement Platforms,” introduces library engagement platforms, explains what types of interactions take place while using them, and illustrates why libraries need to utilize them to connect with their customers. These interactions take place using a variety of communication channels, including e-mail, text messages, and mobile phone notifications. The end goal of a library engagement platform isn’t the messaging; it’s engaging with that customer and moving them to respond and interact, or engage, with the library.

Full Product Details

Author:   David Lee King
Publisher:   American Library Association
Imprint:   ALA Editions
Dimensions:   Width: 21.60cm , Height: 0.80cm , Length: 27.90cm
Weight:   0.068kg
ISBN:  

9780838937358

ISBN 10:   0838937357
Pages:   32
Publication Date:   28 February 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

Chapter 1-What Is a Library Engagement Platform? Introduction Library Engagement Platforms Definitions Platform What's Next? Notes Chapter 2-Companies and Products BiblioCommons Communico Counting Opinions Demco Software LibraryAware Gale Innovative Interfaces Koios Library Market myLIBRO Capira OCLC Wise OrangeBoy Patron Point PolicyMap SirsiDynix Solus Springshare TLC Notes Chapter 3 Types of Interactions E-mail Interactions Customer Relationship Management (CRM) Registering and Reserving On Your Phone Gathering Data Ads Notes Chapter 4 Custom Options LibraryAware Koios Library Market OrangeBoy Notes Chapter 5 Library Engagement Platforms' End Goal Creating Touchpoints E-mails and Our Library Catalogs E-newsletters Data-Based Collection Shaping Signing Up Pickup and Delivery Services Home Delivery Service Mobile Apps Custom Marketing Help Ad Space One More Thing Notes

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Author Information

David Lee King is the Digital Services Director at Topeka and Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. David is a Library Journal Mover & Shaker. He has written two books: Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections and Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love.

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