Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs
Author:   Nicolas Hoffmann
Publisher:   Peter Lang AG
Edition:   New edition
Volume:   61
ISBN:  

9783631638804


Pages:   291
Publication Date:   25 November 2013
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs


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Author:   Nicolas Hoffmann
Publisher:   Peter Lang AG
Imprint:   Peter Lang AG
Edition:   New edition
Volume:   61
Weight:   0.390kg
ISBN:  

9783631638804


ISBN 10:   3631638809
Pages:   291
Publication Date:   25 November 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Contents: Customer loyalty research – Loyalty programs: history, types, characteristics, the value of data – Multi-partner schemes: types, specifics, success factors, impact and spread the next evolutionary step? – Empirical study: configuration, theoretical reference points, hypotheses, results.

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Author Information

Nicolas Hoffmann completed his studies the WU – Vienna University of Economics and Business and the FH Joanneum Graz with distinction. He is a recipient of multiple scholarships for academic excellence and was awarded «Best Dissertation of 2011» by the WU, among others. Professionally, he has meanwhile shifted his focus to strategy consulting.

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