Loyalty cards in the apparel industry in Germany and Spain: Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?
Author:   Sarah-Mailin Janotta
Publisher:   Anchor Academic Publishing
ISBN:  

9783954890156


Pages:   136
Publication Date:   22 May 2013
Format:   Paperback
Availability:   Available To Order   Availability explained
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Our Price $142.29 Quantity:  
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Loyalty cards in the apparel industry in Germany and Spain: Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?


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Author:   Sarah-Mailin Janotta
Publisher:   Anchor Academic Publishing
Imprint:   Anchor Academic Publishing
Dimensions:   Width: 14.80cm , Height: 0.80cm , Length: 21.00cm
Weight:   0.186kg
ISBN:  

9783954890156


ISBN 10:   3954890151
Pages:   136
Publication Date:   22 May 2013
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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"Sarah-Mailin Janotta, M.Sc International Business, was born in Münster in 1985. During her internationally oriented studies - which she completed in, among others, Spain, England, Belgium and the Netherlands - she often encountered and dealt with cultural differences in communication, behaviour and attitudes. The author's fascination with ""cultural differences"" and her extensive practical experience in the field of marketing motivated her to conduct this study of the use of loyalty cards in the apparel retail industry of two European countries."

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