Overview

Loyal employees attract loyal customers. Companies must adapt to evolving expectations and engage their employees in the same way that they engage their customers. Successful business leaders create a culture of listening across their organizations to inspire loyalty and build a competitive advantage. In LOYAL, Microsoft executive Aaron Painter explains how accomplished leaders use the time-tested secret of listening to turn the concept of loyalty into a powerful reality. While working in China, Painter experienced firsthand how customer and employee retention is key to building a successful company. LOYAL teaches you how to develop opportunities in a global, ever-changing business environment. The book provides insightful suggestions about how companies can create a culture of active listening to engage their most valuable resource: people, whether they are customers or employees. By building respectful relationships and strengthening those connections through the techniques Painter describes, any organization can position itself for sustained growth.

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9781619617513

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Reviews

Earning the trust of customers and employees has been the foundation of our success. LOYAL makes a very compelling case for why businesses need to be better listeners, and it is full of thought-provoking stories and advice for how organizations can succeed. A world of better listeners will lead to a better world. --Neil Blumenthal, Cofounder and Co-CEO, Warby Parker Aaron's broad experience in China's new and old economy gives him a unique front-row seat to how technology is changing China, and indeed how modern China is changing the global business world. This book is an essential read. --Steve Orlins, President, National Committee on United States-China Relations Cultivating loyalty is one of the most powerful tools a leader has at his or her disposal. This book illuminates how individuals and organizations can acquire, leverage, and perhaps most importantly, earn loyalty. --Dr. Bobbi Thomason, Senior Fellow and Lecturer, The Wharton School A great field guide to how companies can use digital technologies to achieve organizational and business transformation. In my more than thirty years at Microsoft, the number-one piece of advice I give employees is 'listen to your customer.' Aaron Painter brings exceptional depth and breadth of experience of the global business community, and this is a first-class, round-the-world ticket to being inspired. --Jean-Philippe Courtois, Executive Vice President and President, Microsoft

Earning the trust of customers and employees has been the foundation of our success. LOYAL makes a very compelling case for why businesses need to be better listeners, and it is full of thought-provoking stories and advice for how organizations can succeed. A world of better listeners will lead to a better world. --Neil Blumenthal, Cofounder and Co-CEO, Warby Parker Aaron's broad experience in China's new and old economy gives him a unique front-row seat to how technology is changing China, and indeed how modern China is changing the global business world. This book is an essential read. --Steve Orlins, President, National Committee on United States-China Relations Cultivating loyalty is one of the most powerful tools a leader has at his or her disposal. This book illuminates how individuals and organizations can acquire, leverage, and perhaps most importantly, earn loyalty. --Dr. Bobbi Thomason, Senior Fellow and Lecturer, The Wharton School A great field guide to how companies can use digital technologies to achieve organizational and business transformation. In my more than thirty years at Microsoft, the number-one piece of advice I give employees is 'listen to your customer.' Aaron Painter brings exceptional depth and breadth of experience of the global business community, and this is a first-class, round-the-world ticket to being inspired. --Jean-Philippe Courtois, Executive Vice President and President, Microsoft

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