Overview

Love in business does not compete with profit. Rather, it is the foundation of lasting success. Love as a KPI: The Secret to Unlocking Sustainable Business Success challenges the way we define success in business. For too long, organizations have focused narrowly on financial returns, market share, and efficiency while overlooking the most powerful driver of lasting impact: how people are left as a result of their interactions with the organization. Customers, employees, investors, suppliers, and communities are not inputs to transactions. They are stakeholders whose loyalty, trust, and advocacy determine long-term growth and resilience. In this groundbreaking book, Utibe Bassey argues that love belongs not only in our personal lives but also at the center of business strategy. Defined as the perspective, posture, and practice of prioritizing the true needs and betterment of others, love is both deeply human and strategically pragmatic. It is measurable, actionable, and directly tied to sustainable success. Through research, vivid examples, and practical tools, Love as a KPI equips leaders to embed love into the fabric of their organizations. The framework is built on five indicators of love-Empathy, Generosity, Grace, Truth, and Sacrifice-and applied through four organizational levers: Leadership, Offerings, Value, and Engagement. For executives, entrepreneurs, and managers, this book offers both a perspective shift and a playbook. Readers will learn how love drives loyalty, reduces risk, fuels innovation, strengthens resilience, and builds organizations that people commit to for the long term. If you want to grow a business that performs, endures, and uplifts, Love as a KPI shows you how.

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