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9780593853962

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""This is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir. And if you've ever wondered if the 'timeless wisdom' you often hear about startups is bullsh*t, here's the proof."" -- Chris Guillebeau, author of SIDE HUSTLE and THE $100 STARTUP ""You won't find a more honest, raw, and helpful look into the trenches of founding a tech startup than this book. Rand Fishkin shares the rare hard-won insight no one else dares tell you."" -- Nir Eyal, author of HOOKED ""Most books on founders and entrepreneurship sell a Silicon Valley perspective. Yet the inclusive, egalitarian vision of tech that Rand shares is the one that will truly dent the world."" -- Nilofer Merchant, author of THE POWER OF ONLYNESS ""Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company."" -- Julie Zhou, VP of Product Design at Facebook ""Rand Fishkin is the real deal. This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it thirty years ago."" -- Seth Godin, entrepreneur and author

"""This is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir. And if you've ever wondered if the 'timeless wisdom' you often hear about startups is bullsh*t, here's the proof."" -- Chris Guillebeau, author of SIDE HUSTLE and THE $100 STARTUP ""You won't find a more honest, raw, and helpful look into the trenches of founding a tech startup than this book. Rand Fishkin shares the rare hard-won insight no one else dares tell you."" -- Nir Eyal, author of HOOKED ""Most books on founders and entrepreneurship sell a Silicon Valley perspective. Yet the inclusive, egalitarian vision of tech that Rand shares is the one that will truly dent the world."" -- Nilofer Merchant, author of THE POWER OF ONLYNESS ""Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company."" -- Julie Zhou, VP of Product Design at Facebook ""Rand Fishkin is the real deal. This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it thirty years ago."" -- Seth Godin, entrepreneur and author"

Author Information

Rand Fishkin, aka the Wizard of Moz, is co-founder and former CEO of Moz, host of Whiteboard Friday, co-author of a pair of books on SEO, and co-founder of Inbound.org. This is his first solo book.

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