Overview

How did a small laboratory creating hair dyes turn into a global beauty giant with 46 brands in its portfolio? Why did a company founded by a man become a symbol of female strength and make two women the richest on the planet? This book reveals the entire story of L'Oréal - the largest cosmetics company in the world, which sets beauty standards, dictates trends, and influences millions of people. What can you expect from the book? How L'Oréal's journey began and which innovations led the company to success How the brand gained the trust of millions of consumers worldwide Why L'Oréal is closely connected with Nestlé and what that means for the market Which brands belong to the L'Oréal group, and why you've most likely used them How the company supports women and changes the beauty industry If you are interested in business strategies, success stories, the cosmetics industry, or simply want to learn how one of the most powerful companies in the world operates, this book is for you. Discover the secrets of L'Oréal and learn why you deserve it!

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Author Information

Sarah Weswood is a fashion expert and author, with a career dedicated to exploring the rich cultural heritage and innovative designs of the world's most iconic luxury brands. Through their writing, Sarah Weswood seeks to uncover the stories behind these brands and foster a deeper appreciation for the artistry and craftsmanship that goes into creating each piece.

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