Overview

Type is an integral element in the creation of any logo and the process of font selection for identity design involves much more than simply dropping a typeface onto a shape. In Logo Type , 200 identity designs are presented with designer explanations of why certain fonts were used in the design and how the fonts were selected. Issues of industry appropriateness, type legibility, historical perspectives and more will be covered. Throughout the book, designers provide personal helpful tips for selecting type for use in logo designs.

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9781600616709

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Jeff Fisher has received 600 regional, national and international graphic design awards for his corporate identity work. His designs are featured in more than 100 books. He is a member of the HOW Design Conference Advisory Council and is a frequent speaker and design-competition judge.

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