Overview

Using a new, systematic framework, this illuminating book turns ideation into a task anybody with sound logic and a determination to learn can do, and do well, by separating the process from the outcome. In a competitive marketplace, all firms must constantly innovate to create sustained shareholder value. The main roadblock in innovation is ideation: the identification of value-creating ideas, often seen as the work of innately creative people. This first-of-its-kind textbook demonstrates that anyone can ideate through specific logical processes that require no creativity when used, but generate valuable and creative outcomes. To help students master and apply these methods, the book is filled with innovation examples across many sectors that can be explained and recreated using a specific LCT method. The book also includes exercises that enable readers to practice applying each method to solve real life innovation challenges. Upper-level undergraduate and postgraduate students of innovation, creativity, and new product development will appreciate the demystification of ideation into a problem that can be solved by applying a series of rigorous, defined methods that can be followed without ambiguity.

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9780367862213

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Reviews

Logical Creative Thinking Methods proposes a novel approach to ideation that will have a major impact on how innovation will be practiced in the future.... I believe readers will find the book very valuable in enhancing product innovation, process innovation, and business model innovation. The book is suitable for both middle managers and senior executives of global as well as local corporations. Dipak Chand Jain, European President and Professor of Marketing, Former Dean, INSEAD, France; Former Dean, Northwestern University's Kellogg School of Management, USA; China Europe International Business School (CEIBS), China Logical Creative Thinking Methods by Min Ding presents lucidly an innovative framework that will assist students and practitioners in better understanding how firms actually compete, as well as should compete, in creating and developing new products. The framework and the various real-world examples discussed in the text make the learning experience clear and enjoyable. Highly recommended textbook in courses addressing creativity, innovation, and new products development. Jehoshua Eliashberg, Sebastian S. Kresge Professor, The Wharton School, University of Pennsylvania, USA I have known Min for almost twenty years and he has a way of finding very creative solutions to important problems, this book is no exception. I highly recommend this book. John R. Hauser, Kirin Professor of Marketing, Sloan School of Management, MIT, USA Developing innovations is the key to both business growth and solving societal problems. Min's book nicely combines interesting discussion of past innovators and what characterized their work with a set of structured procedures for actually generating innovations. The book is both highly interesting and extremely relevant. It is also well written. It falls in the category of I wish I had written it which few works do. Donald R. Lehmann, George E. Warren Professor of Business, Past president of the Association for Consumer Research, Former executive director of the Marketing Science Institute, Graduate School of Business, Columbia University, USA Logical Creative Thinking Methods provides a truly innovative way to be innovative or creative. While it may appear that creativity is a form of magic, Min Ding, the author, argues that the seemingly magical act of creativity can be achieved by following a sequence of precise, logical scientific steps. This important book provides the material needed to allow that process to be taught and learned.... I highly recommend this book to those who teach innovation, creativity or new product development as well as to those practitioners in firms or in consultancies changed with coming up with innovative solutions to organizational problems. Gary L. Lilien, Distinguished Research Professor of Management Science, Penn State, USA This book is that rare thing: a logical (and creative) approach to creativity. It opens up a whole world of creative options for people across sectors and job titles who are involved with ideation, creativity, research and innovation. The content is comprehensive and the style approachable. Min Ding not only expands what we know about creativity but also offers practical guidance on how we can be more innovative in our thought and action. Jaideep Prabhu, Professor of Marketing, Jawaharlal Nehru Professor of Indian Business & Enterprise, Director of the Centre for India & Global Business (CIGB), Cambridge Judge Business School, University of Cambridge, UK Professor Ding accomplishes a monumental task of bringing an essential and novel structure to the complex and varied array of methods used to develop innovative ideas (e.g., products, business models etc.).... essential reading for all practitioners and academics interested in developing innovative ideas with significant success. Vithala R. Rao, Deane W. Malott Professor of Management, Samuel Curtis Johnson Graduate School of Management, Cornell University, USA There is one and only one way for staying relevant in business: being innovative! Especially for incumbent companies the 'sweet poison' of past and current success leads to complacency and a lack of questioning the status quo. And yet, even if one is read to chart new ways, identifying novel and suitable paths can be daunting. With Logical Creative Thinking Methods, Min Ding develops a rigorous, comprehensive, and powerful tool chest that allows managers to better see through and understand the innovation options available to them. An urgently needed guide for forging a competitive innovation-based strategy. Werner Reinartz, Professor of Marketing, Director of Center for Research in Retailing (IFH), Co-editor of the International Journal of Research in Marketing (IJRM), University of Cologne, Germany Marketing value can be written as an equation. It consists of expanding the consideration set of investment opportunities, being intelligent about choosing the best ones from that set, and maximizing the value of selected options. It has long been my belief that the first of these tasks receives way less attention than the leverage it can provide. One possible reason is that as marketers we know so little about it. Now we have a roadmap for returning creativity to marketing analysis in a systematic and imaginative way. I would encourage my academic and industry colleagues to use this book as a vehicle to broaden their horizons. John Roberts, Scientia Professor of Marketing, University of New South Wales, Australia I am a big fan of Min's work in innovation, I am confident that readers will not be disappointed. Stefan Stremersch, Desiderius Erasmus Distinguished Chair of Economics, Chair in Marketing, Erasmus School of Economics (ESE), Erasmus University, Netherlands

This book is that rare thing: a logical (and creative) approach to creativity. It opens up a whole world of creative options for people across sectors and job titles who are involved with ideation, creativity, research and innovation. The content is comprehensive and the style approachable. Min Ding not only expands what we know about creativity but also offers practical guidance on how we can be more innovative in our thought and action. Jaideep Prabhu, Professor of Marketing, Jawaharlal Nehru Professor of Indian Business & Enterprise, Director of the Centre for India & Global Business (CIGB), Cambridge Judge Business School, University of Cambridge, UK I am a big fan of Min's work in innovation, I am confident that readers will not be disappointed. Stefan Stremersch, Desiderius Erasmus Distinguished Chair of Economics, Chair in Marketing , Erasmus School of Economics (ESE), Erasmus University, Netherlands I have known Min for almost twenty years and he has a way of finding very creative solutions to important problems, this book is no exception. I highly recommend this book. John R. Hauser, Kirin Professor of Marketing, Sloan School of Management, MIT, USA Marketing value can be written as an equation. It consists of expanding the consideration set of investment opportunities, being intelligent about choosing the best ones from that set, and maximizing the value of selected options. It has long been my belief that the first of these tasks receives way less attention than the leverage it can provide. One possible reason is that as marketers we know so little about it. Now we have a roadmap for returning creativity to marketing analysis in a systematic and imaginative way. I would encourage my academic and industry colleagues to use this book as a vehicle to broaden their horizons. John Roberts, Scientia Professor of Marketing, University of New South Wales, Australia

Author Information

Min Ding is Bard Professor of Marketing at Smeal College of Business and Affiliate Professor in the College of Information Sciences and Technology, the Pennsylvania State University, USA. Min received his Ph.D. in Marketing from Wharton School of Business, University of Pennsylvania, USA, and his Ph.D. in Molecular, Cellular, and Developmental Biology from Ohio State University, USA.

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