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9781905641697

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Reviews ""If you read only one book on lobbying, make sure it's this one. Zetter's mastery of his subject proves why the industry voted him Public Affairs Personality of the Year 2008."" - Francis Ingham, Director General & Managing Director, Public Relations Consultants Association ""The leading book on lobbying by the UK's leading expert. Lionel Zetter takes a comprehensive, in-depth approach and writes with authority and enthusiasm. Whether you're in PR, PA, in house, consultancy or a client - this is the book for you."" - Elisabeth Lewis-Jones, President, Chartered Institute of Public Relations ""Public affairs, so often misunderstood and poorly explained, has a superb champion in Lionel Zetter: he writes a brilliant analysis of lobbying that is a must read for anyone wanting to understand the industry, from the seasoned practitioner to the curious observer."" - Robbie MacDuff, Director of Public Affairs, Precise Public Affairs and Chair of the Association of Professional Political Consultants (APPC) ""This will be the new Bible for lobbyists. An indispensable guide for public affairs professionals."" - Neil Sherlock, Partner Public Affairs, KPMG ""The best book on the art of lobbying yet written"" - Iain Dale, Blogger and publisher Total Politics ""If you buy one book about lobbying make it this one."" - Jon McLeod, Chairman, UK Public Affairs, Weber Shandwick

Reviews If you read only one book on lobbying, make sure it's this one. Zetter's mastery of his subject proves why the industry voted him Public Affairs Personality of the Year 2008. - Francis Ingham, Director General & Managing Director, Public Relations Consultants Association The leading book on lobbying by the UK's leading expert. Lionel Zetter takes a comprehensive, in-depth approach and writes with authority and enthusiasm. Whether you're in PR, PA, in house, consultancy or a client - this is the book for you. - Elisabeth Lewis-Jones, President, Chartered Institute of Public Relations Public affairs, so often misunderstood and poorly explained, has a superb champion in Lionel Zetter: he writes a brilliant analysis of lobbying that is a must read for anyone wanting to understand the industry, from the seasoned practitioner to the curious observer. - Robbie MacDuff, Director of Public Affairs, Precise Public Affairs and Chair of the Association of Professional Political Consultants (APPC) This will be the new Bible for lobbyists. An indispensable guide for public affairs professionals. - Neil Sherlock, Partner Public Affairs, KPMG The best book on the art of lobbying yet written - Iain Dale, Blogger and publisher Total Politics If you buy one book about lobbying make it this one. - Jon McLeod, Chairman, UK Public Affairs, Weber Shandwick

Author Information

Lionel Zetter was born in Glasgow. He was educated at American international schools before going to Berkhamsted School, Hertfordshire, and then on to the University of Sussex. He took a BA Hons in History and African and Asian Studies, and then an MA in Strategic Studies. He has travelled widely throughout Europe, Africa, Asia and the Middle East. On the political front the author has worked in the House of Commons and the House of Lords, and also in Conservative Central Office. He has also been a Conservative association chairman, branch chairman, election agent, local councillor and parliamentary candidate. During his professional career, Lionel was an associate director of the Media Information Group, and company secretary of Political Research and Communications International. He went on to become managing director of Parliamentary Monitoring Services Ltd and Political Wizard Ltd, and non-executive deputy chairman of Dods Parliamentary Communications Ltd. He has also been a director of polling company ComResa senior adviser to specialist recruitment firm Ellwood Atfield, and Senior Counsel at APCO Worldwide Lionel has been chairman of the Government Affairs Group and president of the Chartered Institute of Public Relations (CIPR). He is a Fellow of the CIPR, and of the Public Relations Consultants Association (PRCA), and the Royal Society of Arts. He is also a member of the National Union of Journalists (NUJ). Lionel has written, spoken and taught widely on politics and public affairs. He is now Director of The European Azerbaijan Society, vice-president of PublicAffairsAsia, a director of the Enterprise Forum, chairman of the PRCA Public Affairs Group, and publisher of Zetter's Political Companion. In 2008 Lionel was voted Public Affairs 'Personality of the Year' by the Readers of Public Affairs News, and in 2012 he received the PAN 'Outstanding Achievement' award.

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