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Author:   Willard C. Richan
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Edition:   3rd edition
Dimensions:   Width: 15.20cm , Height: 2.00cm , Length: 22.90cm
Weight:   0.580kg
ISBN:  

9780789031662

ISBN 10:   0789031663
Pages:   316
Publication Date:   30 October 2006
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Preface to the Third Edition Acknowledgments Introduction The Context The Policy Cycle Taking One Step at a Time PART I: BASIC STEPS Chapter 1. Assessing Your Strengths and Limitations Appreciating Your Strengths Being Realistic About Limitations Points to Remember Chapter 2. Setting the Agenda Rule 1: Know Your Agenda Rule 2: Decide Between Incremental and Fundamental Change Goals Rule 3: Be Clear About Your Priorities Rule 4: Develop Fallback Positions An Exercise in Agenda Setting Points to Remember Chapter 3. Understanding Policymakers Picking the Right Target What Makes Policymakers Tick? Critical Factor: How the Policymaker Defines the Problem An Exercise in Targeting Points to Remember Chapter 4. Preparing the Case Modifying the Audience’s Definition of the Situation Strategies of Argument with Four Kinds of Audiences The Policy Brief Writing a Brief About Abortion Now You Try Planning a Brief Points to Remember Chapter 5. Gathering Evidence Kinds of Evidence The Quality of Evidence: Whom and What Can You Trust? Conducting the Search PART II: PRACTICAL APPLICATIONS Chapter 6. Lobbying One-on-One Lobbying an Elected Representative Face-to-Face Meetings Group Visits Writing Letters Lobbying by Telephone Other Types of Lobbying Lobbying Appointed Officials Points to Remember Chapter 7. Testifying in a Hearing Your Agenda and Theirs Audiences Preparing Testimony Getting Ready to Testify Giving Testimony Fielding Questions in a Public Hearing Points to Remember Chapter 8. Using the Mass Media Traditional Media Seeing the World Through the Printed Page Radio: The Ever-Present Voice Taming the One-Eyed Monster Electronic Media Points to Remember Chapter 9. Taking On the System Through Direct Action The Importance of Advance Preparation Good Cop, Bad Cop Direct Action in the Information Age The Ultimate Loss of Control Points to Remember PART III: CASE HISTORY OF A GRASSROOTS LOBBYING CAMPAIGN Chapter 10. Duck Sauce: Reforming Welfare Reform Building an Organization Setting the Agenda Broadening the Base The Action Phase The Beginning of the End for DCCSOS Chapter 11. Lessons Learned Bibliography Index Reference Notes Included

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