Overview

«A solid investigation of the facts. I learned a lot about an interesting subject. The book is a reference for anyone who wants to understand the rise of Spanish-language media.» -Marty Baron, Pulitzer Prize-winning journalist «This compelling work carries both wisdom and drama; at times it reads like a telenovela, at others like a detective chronicle.» --June Carolyn Erlick, Harvard University In the 1970s and 80s, while ABC, NBC, and CBS battled for every screen, a Mexican family, alongside a savvy American operator, quietly laid the foundation for an empire. Against media titans like Ted Turner and Rupert Murdoch, they achieved the unthinkable: breaking into the tightly guarded world of U.S. television. Later, after being pushed out by political and corporate interests, they returned through an alliance as improbable as it was strategic--with the former agent of Ronald Reagan, Elizabeth Taylor, and Marlon Brando. This book unravels the personal intrigues, hidden tensions, power plays, and cultural shifts behind the media empire now known as Univision, revealing how its programming--from telenovelas and soccer to news and music--shaped an identity and captivated an audience growing alongside the network. A fascinating account of the dream to give voice to millions of Hispanics in the United States, and how Latino television forever changed the country's media landscape.

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9786073931625

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JAVIER MARÍN owns Spanish-language media outlets in the U.S. ever since he migrated from Venezuela with his wife and two children in 2000. He is the Founder of Tiempo Company, based out of Washington, D.C., through which he leads brands such as Tiempo News, El Tiempo Latino, and El Planeta. Marín is a graduate of Harvard Business School's MBA Program and lives with his wife, Carolina, in Maine.

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