Overview

This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Language is often one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 130,000 statistics are provided for over 460 language groups covering a number of social, economic, and business variables. A significant review of literature is also included.

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?Although the volumes are valuable as a set, each volume is also complete in itself... The set is very useful as a starting point for economists, social scientists, and those interested in cross-cultural studies. It is recommended for academic libraries.?-Choice

Although the volumes are valuable as a set, each volume is also complete in itself... The set is very useful as a starting point for economists, social scientists, and those interested in cross-cultural studies. It is recommended for academic libraries. -Choice ?Although the volumes are valuable as a set, each volume is also complete in itself... The set is very useful as a starting point for economists, social scientists, and those interested in cross-cultural studies. It is recommended for academic libraries.?-Choice

Author Information

PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing. He is the author of Climatic Effects on Individual, Social, and Economic Behavior (Greenwood, 1995).

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