Linguistic Battles in Trademark Disputes

Author:   Roger Shuy
Publisher:   Palgrave Macmillan
Edition:   Softcover reprint of the original 1st ed. 2002
ISBN:  

9781349432837


Pages:   208
Publication Date:   01 January 2002
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Linguistic Battles in Trademark Disputes


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Author:   Roger Shuy
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   Softcover reprint of the original 1st ed. 2002
Weight:   0.286kg
ISBN:  

9781349432837


ISBN 10:   1349432830
Pages:   208
Publication Date:   01 January 2002
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Foreword The Battle over Linguists and Law A Very Brief Introduction to Linguistics for Lawyers Generic vs. Secondary Meaning: Registry Hotel v. Hospitality Mgt. Teaching a Jury About Meaning: Warren v. Prestone Sounding Alike and Meaning Alike: ConAgra v. Hormell Descriptiveness: Nouns and Modifiers: Woodroast v. Restaurants Unlimited The Meaning of a Patronymic Prefix: Quality Inns c. McDonalds Sounding, Looking, and Meaning Different: AMR Pharm v. American Home Products Differences in the Ingredients, Qualities and Characteristics of the Products: Pyewacket v. Mattel Going Beyond Competing, Company and Product Names: AutoNation USA v. CarMax Using Foreign Language Words in Trademarks: Alixandre Furs v. Alexandros Furs Disclaiming Dealership Authorization: Matrix Essentials v. F & M. Distributors Using Linguistics Tools and Thinking in Trademark Disputes Some Suggestions for Linguists Some Suggestions for Attorneys Power, Control, and the Ownership of Language References Cases Discussed

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ROGER SHUY is Distinguished Research Professor of Linguistics Emeritus, at Georgetown University. He created the sociolinguistics programme at Georgetown, heading it for thirty years. After working in the applications of linguistics to literacy, medical communication and classroom language, he turned to the legal arena where he has consulted with attorneys, testified at trial fifty times, consulted with the US Department of Justice and has trained personnel in several federal agencies.

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