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9781442239623

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Library Marketing Basics is a good approach to step-by-step, true marketing, offering example marketing plans and insight into newer media tools. Polger's enthusiasm for marketing is catching! -- Christie Koontz, School of Information, Florida State University

Library Marketing Basics is a good approach to step-by-step, true marketing, offering example marketing plans and insight into newer media tools. Polger's enthusiasm for marketing is catching! -- Christie Koontz, School of Information, Florida State University Polger has written a must-read primer for anyone who is new to library marketing. This will be your go-to guide to get you thinking like a professional marketer! -- Laura Solomon, author of The Librarian's Nitty-Gritty Guide to Content Marketing This is a comprehensive introduction to library marketing, full of useful examples and great ideas. It guides you through the whole process and gives you tools you can use right away. -- Ned Potter, author of the Library Marketing Toolkit

Library Marketing Basics is a good approach to step-by-step, true marketing, offering example marketing plans and insight into newer media tools. Polger's enthusiasm for marketing is catching! -- Christie Koontz, School of Information, Florida State University Polger has written a must-read primer for anyone who is new to library marketing. This will be your go-to guide to get you thinking like a professional marketer! -- Laura Solomon, author of The Librarian's Nitty-Gritty Guide to Content Marketing

Author Information

Mark Aaron Polger is the First Year Outreach Librarian at the College of Staten Island, City University of New York (CUNY) and an Information Literacy instructor at ASA College. He has written and presented internationally on topics such as library marketing strategies, faculty outreach, information literacy campaigns, and library signage.  He has been working as a professional librarian for the last 20 years. Originally from Montreal (Canada), Polger moved to New York City in 2008.

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