Overview

Innovation - Automation - Future...Contribute to the growth of the economy!LEVERAGING TECHNOLOGY FOR SUCCESS - Advice for Tech Startups and SMEs.An Entrepreneur's Guide to Launching & Managing a Technology Company.This book is unique and has received many endorsements and outstanding customer review ratings.The book offers recommendations that help you overcome the challenges of a Technology Startup or Small & Medium-Sized Enterprise (SME) in a faction form - that is, blending facts with fiction in a story/novel form - to convey the message in an effective way. The challenges of a startup, or an SME, are communicated by a fictional account of real events. And, as illustrated in the story, segregating goals into easy-to-understand parts can help to create a roadmap for success. The book will also guide you through the process of defining costumer needs, developing your story, and your marketing/sales strategy; it will make the difference in building a successful company.Automation is the future for process plants and factories.Technology both eliminates jobs, and creates jobs. Generally it destroys lower wage, lower productivity jobs, while it creates jobs that are more productive, high-skill and better paid. Historically, the income-generating effects of new technologies have been proven more powerful than the labor-displacing effects: technological progress has been accompanied not only by higher output and productivity, but also by higher overall employment.The industrial automation niche is a market of 200 Billion dollars, which, although dominated by large companies, offers many small and medium enterprises (SMEs) good prospects for profitable niche solutions.While automation systems are often delivered by large companies, these firms frequently do not have the necessary know-how for niche applications. Small and medium-size companies can deliver niche process automation solutions for end-users across a variety of industries worldwide. They can leverage their systems' capabilities and/or their application knowledge and thus offer good solutions for numerous process challenges.The 'hot' technology startup stories often relate to innovations in the areas of Internet, data communication and other consumer-oriented applications - the dream is to be one of the titans of Silicon Valley. While these inventions receive a lot of attention, they seldom impact the efficiency of the process-and manufacturing industries - Oil & Gas, Chemical, Pharmaceutical, Food & Beverage, Glass/Fiber, Power & Utilities, Steel, Cement, etc. Although the performance in these industries is key to the economic success of any nation, there has been little improvement in plant efficiency during the past decade.There are scores of books and websites available that offer general guidelines for industrial automation businesses. However, this book is different; it provides much more than broad guidelines. The book conveys a strategy for successful business execution by segregating long-term objectives into ascertainable and actionable parts, some in direct recommendations and others in a story/novel format - a truly unique approach. It brings into line the day-to-day events (including new product development specifics) of a technology business with the primary obligations of its business strategy.

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9781537011660

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Roman Rammler Roman began his career as a Control Systems Engineer. He served for 23 years as President of a Process Automation Technology Company. Roman is a Registered Professional Engineer, a member of ISA (International Society of Automation), and has authored & presented technical publications on advanced process control applications at ISA conferences and several universities. He is an avid process control development fan. His main design accomplishment is a microprocessor-based process controller (released in 1979) that was many years ahead of its time. Over 21000 units of the controller have been installed worldwide in the 1980's and some are still working successfully today. Roman lived most of his professional life in the U.S. and now spends his retirement years in Werfen, Salzburg, and in Houston, Texas. He traveled worldwide.

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