Overview

Academic scholars find themselves confronted with a formidable challenge: staying abreast of the ever-evolving landscape of Artificial Intelligence(AI). The intricate interplay between AI and its profound impact on various facets of society, including customer engagement, remains an enigma for many. This knowledge gap not only hampers their ability to contribute meaningfully to their fields but also leaves them trailing behind the dynamic developments taking place in industries worldwide. As AI continues to reshape the business environment, it becomes imperative for academia to bridge this chasm between theory and practice. Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement is an effective solution to the pressing problem at hand. With meticulous clarity, it unravels the complexities of ChatGPT, an innovative AI technology, and its revolutionary potential in the realm of customer engagement. It offers a lifeline to academic scholars seeking to navigate the uncharted territory of AI, providing them with an in-depth understanding of how ChatGPT can reshape customer interactions. What sets this book apart is its unwavering dedication to academia. It is tailored for both undergraduate and postgraduate students, arming them with the knowledge and insights required to thrive in a world driven by AI. It goes beyond as well, extending its embrace to industry researchers and governmental organizations, facilitating a seamless flow of knowledge from theory to practical application. In essence, Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement is not merely a book; it is a pivotal instrument that empowers scholars to transcend the boundaries of traditional academia, positioning them as pioneers in the AI revolution. This book stands as an essential guidepost, illuminating the path towards a profound understanding of AI and its transformative effects on customer engagement. It is a compass that leads scholars through uncharted waters, equipping them with the tools they need to thrive in an AI-driven world. Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement is not just a solution; it is a promise—a promise to bridge the gap, unlock potential, and redefine the future of academia.

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Rohit Bansal is working as Associate Professor in Department of Management Studies in Vaish College of Engineering, Rohtak. He is a perseverant, passionate academician cum seasoned professional. He obtained Ph.D. in Management from Maharshi Dayanand University, Rohtak. With a rich experience of 15 years, he has achieved growth through robust and proactive academic initiatives. He has authored & edited 24 books with renowned national & international publishers including IGI Global USA, Scrivener-Wiley Publishing, De Gruyter, Weser Books, Scholar's Press, Germany etc. In addition to, Dr. Rohit has published 140 research papers and chapters in journals of repute including Scopus indexed as well as edited books. He has also presented papers in 50 conferences and seminars. His area of interest includes marketing management, organizational behaviour, services marketing, customer engagement, digital marketing, human resource management and organizational development. He is on Editorial Advisory Board as a member in 125 national and international peer reviewed journals. He has acted as session chair in many international conferences. Nishita Pruthi is a full-time research scholar at Institute of Management Studies and Research, Maharshi Dayanand University. She has published 2 research articles, 5 chapters and presented papers in many national and international conferences.

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