Overview

Emerging cutting-edge technologies, particularly artificial intelligence (AI), present a shift in the marketing landscape, ushering in Marketing 5.0. It drastically reshapes the way brands engage with customers, and in the Marketing 5.0 era, where experiences are key, businesses must rise above conventional marketing practices to meet consumer demands. By embracing AI-driven technologies and the principles of the consumer experience economy, businesses can emerge as beacons of innovation and creativity, offering personalized experiences over simple goods or services. Leveraging AI-Powered Marketing in the Experience-Driven Economy explores the disruptive potential of AI in marketing and its groundbreaking impact on immersive and meaningful consumer experiences. The strategic frameworks and best practices needed to demystify AI's leading-edge prowess and drive innovation across the entire experience cycle offer a roadmap to current marketing professionals. Covering topics such as in-store experiences, neuromarketing, and online visibility, this book is an excellent resource for marketing professionals, social media managers, economists, business owners, researchers, academicians, and more.

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9798369395615

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Rhytheema Dulloo, Ph.D. in Marketing, is a leading researcher at the forefront of understanding consumer behavior in the digital age. Her doctoral dissertation, ""Consumers' online shopping behavior through use of mobile apps in the e-tailing industry,"" delves into the complex world of mobile commerce and its impact on consumer decision-making. This work has laid the foundation for her continued exploration of the consumer landscape, shaped by her keen interest in AI, marketing, consumer behavior, and retail management. Dr. Dulloo's research prowess was recently recognized with the ""Best Research Project"" award for her study on ""Voice Based Artificial Intelligence Technologies: Study on User Acceptance in the Era of Digital Disruption."" This accolade demonstrates her profound understanding of the transformative power of AI and its potential to reshape the marketing landscape. Dr. Dulloo's thirst for knowledge extends beyond the classroom. Her participation in the Singapore immersion Study Tour and Interdisciplinary workshop at Management Development Institute Singapore on ""Marketing in the Neo-World"" further broadened her perspective and exposed her to cutting-edge insights on marketing strategies in the global marketplace. Driven by an insatiable curiosity and a commitment to continuous learning, Dr. Dulloo actively invests in her professional development. Her academic journey extends beyond her Ph.D., boasting completed courses from prestigious institutions like the University of London (Research Methodology), University of Virginia (Introduction to Personal Branding), University of Illinois at Urbana-Champaign (Marketing Management) to name a few. This diverse academic exposure has equipped her with a comprehensive understanding of marketing fundamentals and the latest trends shaping the industry. Dr. Rhytheema Dulloo's journey and achievements serve as an inspiration to others aspiring to navigate the dynamic and ever-evolving world of marketing in the digital age.

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