Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management
Author:   P. Kuchinka
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2004
ISBN:  

9781349518487


Pages:   192
Publication Date:   01 January 2004
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management


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Author:   P. Kuchinka
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2004
Weight:   0.271kg
ISBN:  

9781349518487


ISBN 10:   1349518484
Pages:   192
Publication Date:   01 January 2004
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction PART 1: THEORETICAL FRAMEWORK Corporate Globalization Customer Relationship Management Global Customer Management Research Issues PART 2: RESEARCH MEHTODOLOGY Construct Measurement The LISREL Approach Exploratory versus Confirmatory Factor Analysis Cluster Analysis Discriminant Analysis PART 3: EMPIRICAL STUDY Procedure to Level of Corporate Globalization Development Data Collection and Data Basis Data Analysis PART 4: CONCLUSIONS Theoretical Implications Managerial Implications Limitations and Future Research Questions

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Author Information

PETRA KUCHINKA is Assistant Professor in the Department of Marketing at Johannes Kepler University, Linz, Austria. Her research interests include relationship management, global customer management and industrial marketing.

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