Overview
Take an adventure to power up your lettering! Designed with the visual practitioner in mind, Lettering Journey is a how-to, exemplar book inspired by a cross country road trip and the letters found along the way. This practical guide gives you the freedom to be fast. It includes eight lettering styles that are designed to be learned quickly and used to letter with markers on paper in realtime in front of your client. Each chapter of Lettering Journey starts with a short story of how the lettering style was inspired, a list of suggested markers to use, the best use of the style (when and where), and attributes of each style. Some styles include a ductus--showing the direction and order of each stroke, written at 100% and in grey so that you can see how the strokes join and cross. Each chapter includes examples by visual practitioners in the field and how they use these styles in their work. The book also includes foundational tips and best practices when lettering. Heather Martinez, visual practitioner, Neuland Ambassador and lettering artist has shared her lettering tips at two International Forum of Visual Practitioner conferences (Austin and Washington, DC) and at Euviz Denmark. She travels and teaches worldwide and offers online courses at www.LetsLetterTogether.com. Online resources including PDF downloads of templates and video tutorials are available.
Full Product Details
Author: Heather Leavitt Martinez ,
Avril Orloff ,
Guido Neuland
Publisher: Heather Leavitt Martinez
Imprint: Heather Leavitt Martinez
Dimensions:
Width: 21.60cm
, Height: 0.70cm
, Length: 21.60cm
Weight: 0.231kg
ISBN: 9780578450551
ISBN 10: 0578450550
Pages: 122
Publication Date: 01 March 2019
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
Lettering is a core skill that helps me communicate different meanings and feelings with the letters I create. Lettering is both design and communication. It's a fundamental skill that should be in every communicator's toolbox. Mike Rohde, author of the bestselling Sketchnote Handbook and Sketchnote Workbook I'm thrilled that Heather has written this book for visual practitioners. Lettering is such a critical part of our craft, and in these pages, you'll find not only a wealth of letterforms to add to your palette but also all the information you'll need to create them... Avril Orloff
Author Information
Heather Leavitt Martinez began her lettering journey shortly after becoming a full-time graphic recorder in 2014. She and her husband, Ray, took a gap year to live out their wanderlust before settling back in Southwest Colorado, where she teaches and coaches virtually. Heather occasionally finds herself back on the road working with clients, offering workshops and searching for more letters. Lettering artist, Neuland ambassador, certified Appreciative Inquiry Facilitator and certified SHIFT-IT(R) Visual Coach, Heather also enjoys being a street typist, baking bread and hugging trees.
