Overview

Upon concluding their studies, most young adults join the business world as employees or as entrepreneurs who want to start their own business, usually with plenty of hope but without any knowledge of the real inner workings of the modern business world. Clear and to the point, this book is a guide for building a future as an entrepreneur, businessman, or successful employee within complex structures. With a style reminiscent of an instructions manual for a game, the authors share their ample experience and provide useful advice in these pages so that young adults may successfully incorporate themselves into the business world. Al finalizar los estudios la mayor parte de los jovenes se incorporan al mundo de la empresa, ya sea como empleados o como emprendedores que quieren crear su propio negocio, generalmente con mucha ilusion pero con un total desconocimiento del funcionamiento real de la empresa moderna. En este libro, con un lenguaje claro y directo, se explican todas las claves para labrarse un futuro como emprendedor, como empresario o como empleado de exito dentro de estructuras complejas. Planteado como un manual de instrucciones para un juego, los autores vuelcan en estas paginas su amplia experiencia y dan consejos utiles para que los jovenes se puedan integrar con exito en el mundo empresarial.

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9788496981102

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Ventura Rupertiis a professor and business consultant. Sergi Corbeto is an economist and marketer who has worked for the technology, sports, and film sectors.

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