Overview

""More than just a guide to professional selling, Kerry's book offers practical life lessons on a variety of topics helpful to anyone who wants to increase their effectiveness."" MATTHEW LIKENS, Healthcare and LifeScience Consulting, former CEO of GT Medical Technologies, Inc. Everyone is a salesperson to some extent, and can benefit from practical and proven insights. The sales process is multifaceted, driven by a combination of logical and emotional factors. Understanding these nuances is critical. Mastering communication, negotiation, and closing is essential to success. Your journey awaits inside. You can, and should, have a foundational sales process. It normalizes the way you approach your customers and reduces unnecessary stress. The better the process, the better and more consistent your results. This book reveals how next-level thinking will improve your process. As Ralph Waldo Emerson said, ""Common Sense is genius dressed in its working clothes."" But this takes practice, understanding, and guidance. This book will help you unlock your genius, enjoy selling, and create a track record of success. Kerry Potter built a successful career in sales over four decades, in some of the most competitive markets in the nation. In the process, he trained other professionals and influenced entire organizations with his unique approach to selling. His company was a dominant force in the markets it served. Kerry now splits his time between homes in Arizona and southern Indiana. He enjoys many outdoor sports. He is passionate about golf and has patented a swing-training aid. He and his wife, Cheri, have two sons and one grandson. KerryPotterBook.com ""A great read for all salespeople no matter what market they serve. Kerry's talent and methods are brilliant and will benefit everyone involved in selling!"" TOM SMITHWECK, Founder of Neuro-Tec, Inc. ""This book nails a truth most teams underestimate: information is the lifeblood of great selling. Kerry turns that into actionable habits-from discovery through negotiation and close."" ELSA CHI ABRUZZO, RAC, FRAPS, CEO & President, Anuncia Medical, Inc.

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