Overview

Stop Pushing. Start Guiding. Let Them Buy. If traditional sales tactics feel manipulative, outdated, or just plain ineffective-you're not imagining it. Today's buyers are savvy, skeptical, and overloaded with information. They don't want to be sold. They want to be understood. Let Them Buy is a modern guide to selling with empathy, not pressure. Philip Vivier, a seasoned entrepreneur and sales leader, introduces a practical, people-first approach that replaces aggressive closing techniques with authentic connection. You'll learn how trust, timing, and emotional intelligence can open doors that scripts never will. Whether you're a startup founder, a sales executive, or a rep in the trenches, this book will help you: Build real rapport with today's decision-makers Stop chasing and start attracting the right customers Turn conversations into conversions-without the cringe Sell in a way that feels good for you and your buyer Less pitch. More permission. Let them buy.

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