Overview

Full Product Details

Author:   G. Moss
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 14.00cm , Height: 2.10cm , Length: 21.60cm
Weight:   0.500kg
ISBN:  

9780230250208

ISBN 10:   0230250203
Pages:   278
Publication Date:   25 January 2012
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Awaiting stock  
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

Table of Contents

Introduction and Overview; G.Moss PART I: DIVERSITY IN GENERAL Diversity and Webdesign; G.Moss PART II: AGE Age and Grey Entrepreneurship; L.Watkins-Mathys Digital Communications and Older Groups: an Anglo-French Comparison; H.Mullen, G.Moss  & C.Wulf PART III: PERSONALITY Adapting Communications Styles to the Needs of the Market; H.Buchanan PART IV: GENDER Transforming a White, Masculine Organisational Culture; I.Dodds Maximising the Effectiveness of Advertising for Female Markets; T.Jordan Breaking the Glass Ceiling in the Professional Services Sector: Insights into the Legal, Accountancy, dDesign and IT Sectors; G.Moss Profiting from Diversity in the Banking Sector; I.Maque, A.Becuwe, I.Prim-Allaz  & A.Garnier PART V: DISABILITY Deaf People in the Workplace; M.Hersh

Reviews

Author Information

AUDREY BECUWE Assistant Professor at the University of Limoges, France HOLLY BUCHANAN Owner of Buchanan Marketing IAN DODDS Ian Dodds Consulting (IDC) and The FutureWork Institute ALICE GARNIER PHD Student in Strategy, at the University of Lyon/Coactis Research Center, France MARION HERSH Senior Lecturer in Bioengineering, the University of Glasgow, UK THOMAS J JORDAN Chairman and Chief Creative Officer of HY Connect ISABELLE MAQUE Assistant Professor at the University of Poitiers, France HILARY MULLEN Senior Lecturer, Department for New Media and Technologies, Buckinghamshire New University, UK ISABELLE PRIM-ALLAZ Assistant Professor at the University of Lyon/Coactis Research Center, University of Lyon, France LORRAINE WATKINS-MATHYS Head of School for the School of Applied Management and Law, Buckinghamshire New University, UK CATHARINA WULF Paris School of Business, France

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions