Overview

This is arguably the most down-to-earth guide available to improve your own and your firm's marketing. Newly-updated, the 5th edition of Legal Marketing In Brief includes more than 100 practical, brief and easy-to-digest articles on law firm marketing and personal business development. These are tips not tomes, and you can implement them in your practice starting today. Every one is backed up by the latest independent data available. Topics include how to build and maintain an effective contact network, effective techniques for joining organizations, basic selling skills for lawyers, the latest on social media and web sites, why and which ratings are important to those vetting counsel, how much time lawyers should spend to effectively market and what activities yield the greatest results. Every article is based on what the author has seen as a marketing consultant in the law firms he advises-- both plaintiffs practices and firms focused on corporate, transactional and defense files. The author has written more than 100 successful firm marketing plans and successfully coached more than 1,000 lawyers during the past 25 years.

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A nationally recognized expert, Bob Weiss has written firm and practice group marketing plans, coached lawyers, developed law firm retreats, and conducted training, client interviews and surveys for local, regional and national firms. His clients include firms involved in mass torts, catastrophic accident cases, corporate and transactional law and defense litigation. He also represents niche firms practicing domestic, election, criminal, immigration, insurance recovery and bad faith law. Major presentations he has made include addressing litigation publicity management, ethics, and extending the attorney-client privilege to talks with public relations personnel at the Annual Meeting of the American Bar Association, and presenting research on how to attract higher-value personal injury cases at the Annual Convention of the American Association for Justice. He has lectured on business development at meetings of domestic and international law firm networks and to numerous chapters of the Association of Legal Administrators. Since 1996, his firm, Alyn-Weiss & Associates, has published an often-cited national marketing effectiveness survey. It measures expenditures and identifies the most effective tactics employed by corporate/transactional and defense groups. Bob has been professionally involved in many major news stories and resulting litigation. This includes representing interests and targets in public policy disputes, grand jury investigations, Wall Street Ponzi schemes, the Lehman Brothers bankruptcy, MBS litigation, JonBenet Ramsey murder, the Columbine High School massacre and several athlete recruiting sex scandals. The award-winning marketing and business development programs Bob and his team have created have helped firms dramatically increase in size and profitability, enter new markets, remain independent and, most importantly, allowed many lawyers to reposition themselves into new areas of practice, in the process rejuvenating their careers and passion for the law. Contact Bob at 303-298-1676 or by email at weiss@themarketinggurus.com to discuss how he can help your firm.

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