Overview

Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by Jacob Jacoby delves deeper into the legal frameworks that impact consumer choices in the marketplace. Building on the first book, this one explores advanced legal topics such as antitrust laws, privacy regulations, and the ethical considerations that arise in marketing and consumer behavior. Jacoby examines how these legal elements influence consumers' perceptions of fairness, trust, and transparency in the purchasing process. He also analyzes how marketers must adapt their strategies to comply with evolving legal standards and consumer protection laws. With a focus on case studies and real-world examples, Jacoby highlights the practical implications of legal considerations in consumer decision-making, offering invaluable insights for both marketers and legal professionals. This book is a crucial resource for understanding the complexities of law and consumer behavior, equipping readers with the knowledge to navigate the legal landscape of modern marketing.

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9781636515878

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Jacob (Jack) Jacoby has been the Merchants Council Professor of Consumer Behavior and Retail Management at the Stern School of Business, New York University since 1981. Prior to that, he received his Ph.D. in Social Psychology from Michigan State University in 1966. After serving as a First Lieutenant in the U.S. Air Force (1965-1968), he directed the Consumer Psychology Program within the Department of Psychological Sciences at Purdue University (1968-1981). He is Past President of the Association for Consumer Research (1975) and the Society of Consumer Psychology (1973-74) and a Fellow of the American Psychological Association, the American Psychological Society, the Association for Consumer Research, the Society for Social Psychology, the Society for Consumer Psychology, and the Society for Psychology and Law. Jacoby's scholarly output includes more than 165 chapters and articles, ten books and monographs, hundreds of talks at professional conferences, universities, and before industry audiences. He served on a number of editorial boards, including the Journal of Marketing Research, the Journal of Consumer Research, Computers in Human Behavior and the Trademark Reporter. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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