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9781906294465

Table of Contents

Reviews

'This is a giant of a book. If you want a definitive guide on legacy marketing and administration, this is it.' Stephen Pidgeon, Tangible [from the Foreword] 'A fantastic one-stop-shop. I wish I'd known about this book when I joined the legacy fundraising world five years ago!' Chris Millward, Legacy Promotions Manager, Macmillan Cancer Support

After following all the advice in the second edition book Susan Berrington, Director of Development at the Cancer Institute Research Trust, received an increase in average legacy pledges from 6 to 50 per year!

Author Information

Contributions from a range of experts in the field, including Richard Radcliffe, the pre-eminent legacy fundraising consultant in the sector, Eifron Hopper who is in charge of legacy administration at RNIB and high profile legacy consultant Crispin Ellison.

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